Tag Archive | "agents"

Tags: , , , , , , , , , , ,

Lessons from DVD Extras–Getting Past the Cut

Posted on 14 May 2010 by TRLocke

One of the great places to learn lessons about Hollywood is the commentary section of DVDs.  It’s amazing the insights you can gain from filmmakers talking quite innocently about the process of getting the movie made. Sometimes the things they think they’re teaching you about the movie business aren’t what you walk away having learned. In fact, sometimes you can learn things they don’t really want you to know.

Just recently I watched 8 Mile—the Eminem bio film. The film is about rapper Eminem struggling to become a successful recording artist in Detroit by winning rap battles. It follows the exact same format that most “outsider young person struggles to find himself in a strange world” films (Step Up, Stomp the Yard, Drumline, Bring It) follow.

In the DVD extras, there is a section about filming the rap battles themselves.  Particularly, there is a story about how the film’s director and producers decided they wanted to have local rappers actually battle Eminem in order to get a more gritty realism.

The call goes out among the hundred or so extras who made up the crowd during the club and rap battle scenes. Three rappers, the ones who possessed the skills to top a real rap battle in the room, would then be put in the film as star actors featured battling Eminem. This was a chance of a lifetime for these actors who’d only been booked in very low paying extra jobs where their faces would likely never even be seen (see article on being an extra here). Here was a chance to be credited in a major motion picture, to have the camera right in your face and to be able to launch a career in acting.

Dozens of the extras tried out for the roles. Most were rejected out of hand, but quite a few showed promise. Eventually the contestants were whittled down and three lucky and talented ones were chosen. They were very talented too.

One by one, the rapper/actors/contest winners took their positions before Eminem to battle him. Although initially told to save his voice for the dialogue scenes and only to lip sync his comebacks against these rappers, Eminem couldn’t let the taunts in front of the packed room go unanswered. Impressively, true to his character in the film, he improvised clever responses to each rapper—clearly putting them in their place.

So what did we learn from this DVD extra? That Eminem is actually a very good rap battler? Yes. That’s what the film director wanted us to learn. But here’s what we learned that he didn’t want us to learn: After all of the contest—all of the hopes and dreams of each rapper in that room being placed before them—the promise of a starring role in a major motion picture. After winning the contest and being chosen as one of the three actors to battle the star; after filming the battle against Eminem and rejoicing, celebrating and telling all their friends and family about it; after the movie comes out six to nine months later, after all of the anticipation, after buying the popcorn and taking your seat in the theater….

Not a single one of those actors’ battles appeared in the film.  Every single one was cut. Every one. Those actors are not featured anywhere except in the DVD rap battle extras section. But at least they were featured there. Many actors find their roles, in fact, whole characters cut from movies. Where they expected a reel to show agents, managers, casting directors, or at least a credit for their resume, they may get nothing.

Some executive didn’t think the scene was necessary—one battle too many. Or it didn’t work—the lighting was bad, etc. For whatever reason, the film you starred in you no longer star in. The film goes on to be number one at the box-office—oh well, at least it got released. Hundreds of movies get filmed that never even get released.

Welcome to Hollywood. Such things happen here. They don’t always happen, but they do happen. The point is not to discourage you. The point is to make you aware so that, if it does happen, you don’t give up.

Good luck.

TRL

Comments (8)

Tags: , , , , , , , , , , ,

American Idol—Hollywood in Microcosm

Posted on 30 March 2010 by TRLocke

Andrew Garcia on American Idol
While I was watching American Idol last week, it suddenly hit me—so much of what we see happening on that show serves as a perfect metaphor for Hollywood. I watched as contestant after contestant took their place before the microphone and presented their gift to the world. Then watched again as the judges gave their opinions. Each contestant listened (or not) and then moved on so the next could have their turn.

Early in the show this season, one young man, Andrew Garcia, performed a slow guitar rendition of Paula Abdul’s “Straight Up” that blew my mind, the judges’ minds and the rest of America’s minds.[HD] Andrew Garcia – Straight Up Acoustic Version American Idol Hollywood Round2 It was clear he was in a class all by himself. His performance was far beyond anything anyone sang to that point (and many believe since). It did not appear that any of the other contestants had even a glimmer of a hope of winning the contest. Other performers sang decent enough, but nothing of that caliber.

Then something happened… The next performance. Andrew did his style—the style everyone loved—but he did it with a more obscure and modern song that not everyone knew, Fall Out Boy’s “Sugar We’re Going Down.” Here’s the vid: Andrew Garcia Performance Sugar, We’re Going Down Fall Out Boy @ American Idol S09E142. There was absolutely nothing wrong with the performance itself. It was excellent. The audience loved it. The only problem was that Simon didn’t realize that Andrew did an original performance of the song (Here’s the original song video. So Simon, who commented first, canned it. He compared it to Straight Up and said this performance was so inferior. Kara realized it was an original arrangement, and gave Andrew credit for the risk, but she also agreed with Simon about wanting Andrew to do more songs like Straight Up. The rest of the judges followed suite.

What the judges all meant was that they wanted songs that were very popular, which would be understood by everyone to be rearranged and done in Andrew’s style. But Andrew didn’t get that. What he got was… confused.

The next week Andrew completely changed his style Where he had demonstrated so clearly that he knew exactly who he was as an artist in his previous performances he now seemed lost and confused about not only what to sing, but how. Gone was his guitar. Gone was his style. Gone was his melodic and powerful riffs. There he was singing Marvin Gaye’s “Heard It Through the Grapevine” and looking nothing like the powerhouse he was at the beginning. Check it out here. In fact, he looked like he had no idea what he was doing. How did he go from sure winner in to just another contestant?

How is an artist’s journey on American Idol a microcosm of life in Hollywood? First off, as I mentioned in my book, What I Wish I Knew Before I Moved to Hollywood, no one comes to Hollywood unless someone told them they had talent. Unless the contestant is just looking to be a clown on national television, he sincerely believes he has talent. One thing most contestants have in common is that someone somewhere encouraged them to pursue their gifts. It’s apparent in the early season try out shows that not everyone tells their friends the truth, but most of the singers who try out do have talent. So it is with any person who comes to Hollywood looking for a career in the entertainment industry. It is a rarity for someone to come here without a number of assurances that they have a special talent that should be in movies, or on records or that could make them rich.

In Andrew’s case, he had been singing and performing with friends, posting videos on You Tube and doing original arrangements and covers of popular songs for years. Check out some of his videos:
Sunday Morning beatbox cover (I’d like to see him and this girl do this exact version on the show.)
Michael Jackson Medley
Replay Cover.

During that time, he developed his style and he got used to performing. So when Andrew came to Hollywood, he had a sense of who he was. One of things that’s important for any artist looking for success here is that they have a real sense of who they are as an artist. As I’ve mentioned in previous blogs and articles, such as “How to Get An Agent,”  Hollywood is a marketing machine above all else. Hollywood markets human talent packaged in movies, music, television, books, and art.

The more clearly you know who you are, what your market is, and where you fit in, the more likely your chances of finding your place and finding representation (agent, producer, contract, label, manager) to help sell your talent.

Most of the comments contestants hear from the judges have to do with whether or not the judge “gets it” or knows how to market the artist. The artist who clearly performs a certain style with consistency is the artist that will most likely walk away with an album deal whether or not they win the contest. In fact, the highest compliment a judge can pay a singer on the show is to say, “I can see your album already.” That means they know which radio stations will play it. They know which producers to bring in to work with the singer. They have an idea of which established stars might want the singer on tour with them. They may even know how many records they can sell to the audience. Such an artist will also have a larger fan base as well because fans of a particular style will gravitate towards an artist that shows he belongs in that style.

But the artist who is inconsistent or lacking a unique style, or has a variety of styles will be viewed as “not ready,” “unprofessional,” “confusing,” “all over the place.” Even if a song is well sung, if their style is inconsistent, the judges will often complain of “not knowing what to do” with that singer.

Hollywood draws marketing lines very clearly. If you are a comedy writer, you must write comedy after comedy—not thrillers, comedies, actions, and dramas, which only confuses agents, producers, and show runners. As well, the stories you write must fit the genre and must have some uniqueness that is your signature as a writer. If you are an actor, you must know what type you fit and how people see you. You must present a consistent image to Hollywood in order for you to stay on the radar of casting agents. Your image must both fit in the genre you wish to work as well as be unique to yourself. The same holds true of directors—you must know which genre you do best and you must have a certain style that adds something to that genre.

Finally, Andrew discovered three truths that, despite his obvious and amazing talent, also affect nearly every artist in Hollywood: 1. Trying to please people can and will wreck your art. 2. What you have done in the past will not carry you forever in the future. 3. You will face rejection and criticism.

If Andrew is able to get back to his original style, he will have a chance at winning this season (update–he didn’t). But what has happened to Andrew is simple—he lost sight of his own unique style because he was trying to fit in with what he thought the judges wanted. If an artist does not yet have a style, it might work to push one on him (or actually—help him find a style that suites him), but generally an artist attempting to conform to anyone’s ideal beside his own usually kills his art. A person’s art is a psychological part of their being—much like their personality. Altering one’s artistic style generally kills creativity. In the end, the artist won’t be happy and neither will the producers or executives. Each time Andrew performed a slightly different style than his own, he felt uncomfortable, the audience felt uncomfortable and the judges criticized him harshly.

It is a fact that people in Hollywood, in attempt to figure out how to market you, may try to change you—be it an agent, producer, casting director or executive. Often an artist has a portion of something Hollywood wants to market—such as a look or idea, but the artist doesn’t have the full package. Hollywood wants to make money, so forcing you into a niche that may have a pool of customers hungry for product isn’t outside their purview. But generally, even if you succeed at faking it, your audience will sense you are disingenuous and you won’t last. But usually, it simply fails out the gate. When it fails, you fail, but Hollywood just moves on to the next artist. Much like American Idol, even though they told you it would work, when you fail, it’s not their fault—it’s yours.

Initial success in Hollywood can be both a blessing and curse—just ask Macaulay Culkin . If studios have made a lot of money from your talent in the past, they will want you to continue to provide that talent. Generally it does mean stereotyping or limiting an artist’s output. But it can also make you a victim of trends. If you “go out of style” your career will be dead for a generation—until your style returns. Jason Bateman, M.C. Hammer, and Neil Patrick Harris all caught the second wave of their careers.

Lastly, what’s most unfair about rejection and criticism in Hollywood is just how vague or opaque it can be. In Andrew’s case, the judges weren’t really clear about the problem in his performance. All they really meant to say was that they wanted him redoing more successful hits. “Straight Up” was a number one hit for Abdul, known by nearly everyone—and it was old. Andrew made it modern and cool and did what Hip Hop artist have done for years—repackaged already popular songs into something new. “Sugar We’re Going Down” was not a huge hit. No one could tell what Andrew was doing with the song because it wasn’t popular enough. And, because it is a current radio song, it isn’t ripe for remaking anyway. A simple comment to Andrew to “Stick with remaking older hits into modern songs,” would have given him all he needed, but that might have also shown Simon’s hand a little too much.

Hollywood doesn’t like to admit how much they’d rather repackage something than create something completely new. But marketing dictates that old brands with loyal customers sell easier (and cheaper) than new ones.

Andrew did, however, get advice that was fairly close to the target. Usually advice from Hollywood is much more cryptic if it exists at all. Rejections are rarely followed by explanations. You may well have been a contender for the role up to the last minute, but you won’t always know it. Or you may have been very close to representation or a greenlight but the fax machine broke or a new President of Production was hired. The point is that you must understand rejection is part of the game and that it will come. The next company you submit to may love you. So keep submitting.

As you watch American Idol, notice how one week the judges are in love with a contestant and the next week they may well turn their noses. Stick around because who knows what will happen the week after that—in that show or in your career.

Comments (10)

Tags: , , , , , , , , , , , , ,

How to Get an Agent Part 2

Posted on 20 January 2010 by TRLocke

Jeremy Piven plays talent Agent Ari Gold in HBO's Entourage

Jeremy Piven plays talent Agent Ari Gold in HBO's Entourage

In part one of this article we discussed the agent’s job as a salesman of talent and what agents need from artists in order to sell them. We discussed the Hollywood marketplace and the delicate balance of presenting yourself to an agent as both “new and original” and “like another successful artist.” And we discussed how writers can get literary agents. In this article, we will take a look at how actors, models, directors, singers and musicians can find an agent to represent them to Hollywood or New York.

The methods of finding literary agents mentioned in part one work for actors, models, directors, and singers also, but the major difference is that these artists need to produce a reel (DVD-5 minutes or less) or a demo CD of their work. A reel consists of edited clips from movies, TV shows or commercials they have filmed or appeared in; photos, performances, or songs they have written. In addition, actors also require a headshot and/or resume. Reels are the calling cards of most performance and film artists. The reel should come after you have done some good work that you believe showcases your talent well.

Once you have one, a great thing to do with your reel is to post it online. YouTube and the related online film/video sites are excellent routes to exposure. Set up your own online presence, such as a blog or website, both inside social network sites and independently and showcase your reel there also. Make sure to include a link to this site on your headshot and business cards. Some musical artist and acting/writing teams (especially comedic sketch teams) create their entire act online, gain an audience and sell their product independently. Such artists are usually in a much better position to approach agents, if agents have not already approached them, because they have demonstrated a market for their art.

Perhaps the most unappreciated bit of advice from agents is that actors and models must know their type. One great way to figure this out, if you have not already, is to watch shows to see characters you feel you relate to or could play. Ask friends and family what type of characters they see you playing and what age range they believe you could pull off. When you know your type, get your headshots made to reflect that type. When you are unified in this way, agents will know how to best market you. Furthermore, they will know that you know who you are, which suggests that others will see you clearly, too. All these unities give an agent confidence to represent you.

What does it mean to be unified in your type? An example would be the actor who knows he has performed best in dramatic roles. He may be a funny guy by nature. He may have made people laugh. But most of the praise he has received has come from dramatic roles. Furthermore, he feels more comfortable acting dramatically. The headshot and reels this actor should get should highlight those dramatic elements. His headshot should look serious and dramatic-not charming, funny, silly or cute. The clips he chooses to include in his reel should also reflect that dramatic side. By doing this, he shows the agent a clear picture of an actor who knows who he is. The agent will have no questions about where that actor fits in and when a dramatic role comes for that actor’s type, the agent will think of him.

What that actor does not want is the agent to be confused about whether the actor will work in a particular role. If one clip on the reel is funny or silly and the other dramatic, the agent will not fit the actor in either category at all. As discussed in part one of this article, think “spork.” You do not want the agent seeing you as a spork or a foon. How often do you prefer to use a spork? An artist, in order for an agent to see how to sell him, must be either a fork or a spoon. An artist who presents himself as a multi-purpose entity will only get called when a multi-purpose role is available and may even be overlooked then.

(One side note for actors-January through the end of February is pilot season in TV. Most theatrical agents are extremely busy at this time and it is not the best time for an actor to submit to them, but it is a great time to get ready to submit.)

Knowing your style, voice and genre holds true for musicians and directors, too. If you can play Country as well as Soul, pick one. Do not send your CD to an agent with both genres on it unless you do not want to hear back from her. If you decide on country, dress country in your photos, etc. It’s not hard if you think of marketing yourself to a particular audience. You can not appeal to everyone, so don’t try.

Directors have to know what stories they can tell. You must chose a genre and stick with it. Your reels must focus on the type of films you make best whether comedy, drama, action, horror; whatever you do best showcase only that one style in your reel. Make sure you clearly convey your ability to tell stories on film. And of course, if you’re a comedy director, your reel better be funny.

The best method for models to find an agent is to post your photo set online at one of the legitimate model search agencies. A little research will quickly reveal which ones are legit-the ones with proven success rates. These sites are viewed by legitimate modeling agents and usually charge a set fee to post your photos (less than $150). You only need to register with one, as the same agents look over each site. With a good set of photos (see the sites for examples) you may find your phone ringing soon.

As with literary agents, make sure to utilize the protection offered by the various guilds. Each guild (except fashion modeling, which has no guild at the present) will have a list of agents that are signed to those guilds. You can insure that the agent you submit your material to is a real agent and not someone looking to take advantage of you by submitting only to signatory agents of the various guilds: Screen Actor’s Guild (SAG), American Federation of Television and Radio Artists (AFTRA), Director’s Guild of America (DGA), Writer’s Guild of America (WGA), etc. There is a thriving business of fake agents and producers who make money taking advantage of unsuspecting aspirants. The best way to avoid these cons is to use only agents approved by the various artists’ guilds. You may also want to avoid larger agencies right off the bat. New artists can get lost in larger agencies.

Referrals can come from anywhere and are the best method of making sure your reel, headshot and resume are seen. The more work you do, the more people you will meet and the more chances you will have for getting a referral. Make sure to post your reels online and pursue as many legitimate chances to showcase your art as you can. Networking helps, but it usually requires a pretty close relationship to gain an agent referral through networking. Most people in Hollywood are barely holding on to their own agents, so you may find them reluctant to refer you unless they are not only very impressed with you, but very secure in their own career.

A good option for referrals is any casting director, producer or other person who has been impressed with your work. Mentioning to such a person that you are looking for a good agent and asking whom they would recommend could get you the name of an agent they trust. That agent is then more likely to consider you if you mention that producer’s or casting director’s high opinion of the agent. This is not considered a referral but a suggestion, yet it is legitimate, easy to get, and will likely result in the agent considering you.

Finally, entering competitions, film festivals, posting your reel and your work online and regularly submitting to agents is the day-to-day work of advancing your artistic career. Always do your art. Whatever you do, do not wait for an agent. Produce your own play, CD or short film. Many people have found their way into the business by doing so. If you do your art well and consistently, agents have a way of finding you. And remember, getting an agent is not the end of the road. Even after you land an agent, you must always work at marketing yourself, meeting new people and doing at your craft. Waiting around for your new agent to call usually results in you having a shorter career than you planned.

Comments (19)

Tags: , , , , , , , , , , , , , ,

How to Get an Agent Pt. 1

Posted on 14 January 2010 by TRLocke

entourage-w82The usual route to finding a talent agent involves sending out headshots or reels (if you are an actor or model) or query letters and screenplays (if you are a writer) or query letters and reels (if you are a director or producer) or CDs (if you are a musician).

The key to being represented as an artist is for an agent to be convinced that he or she can sell you. In my book, “I Followed My Bliss to Bankruptcy, What I Wish I Knew Before I Moved to Hollywood,” I discuss how most agency rejection comes, not because of a lack of talent, but because an agent cannot clearly see how to sell the artist. This is the central hurdle artists need to overcome.

What does it mean for an agent to believe he can sell you? It means that he clearly sees where you fit in the business. He must either know someone looking buy what you are selling or he must believe that he can convince someone to buy you because you represent a type that is in demand.

What many people do not understand about Hollywood is that it is not just about talent. You may be a very talented actor, writer, director, or even a strikingly beautiful model, but that does not mean an agent will believe he can sell you. What is important to understand is that the agent’s job is a marketing job. They would do well to change their names from talent agents to marketing agents. The best way to understand what an agent looks for and how they do their job is to look at how other products are sold in other industries.

Many artists pride themselves on being different, new, or innovative. They have written a screenplay like no other. They have a style like no one you have ever seen before. From a marketing perspective such newness can spell disaster. How hard is it to get someone to buy something they have ever heard of before? And how expensive is it to get people to know and understand something brand new? Will it work? Does it last? Who can fix it? Will it be around in the future? Does it do what it claims? Is it worth my money? Why buy that when I can buy the one I have used for years? If it is so great, how come no one ever thought of it before?

One example I recently came across was in Bed Bath and Beyond. I was standing in line with my daughter and saw there was an item on display that claimed to replace dryer sheets. From all appearances, it was a small pink rubber ball with little dull spikes on it. It claimed to last for years and to save hundreds of dollars in fabric softener. They were selling a set of two for $9.95.

When we see something like that we can have different opinions. Some of us will buy it based on the novelty of it-we like new things and want to try them out. If they work, great; we will tell our friends. If they do not, cool; we may or may not tell our friends. But the vast majority of people will only come to buy or use a new item after it has been proven-after a few demonstration ads on TV or a segment on the Today Show where some expert claims the dryer ball to be the greatest thing since hamburgers. Over time, more may come on board if the new thing proves to be better than what they are using. That is why when dryer sheets first came out, they mailed them free to millions of people to try in their own homes. Through actual experience, they won people over.

New and different to an agent is very much like the dryer ball. Will it sell? How long? What is the market? How do I sell it and where? What are the risks to my reputation for recommending it if it is not a hit?

If, however, an item is similar to known successful brands, there is more faith the item will sell. That is why there are tons of MP3 players on the market. The Ipod may have been the first and may still be the best selling, but the fact that people know there is a market for Ipods or vampire book or coffee chains, means the chances of developing more and more to reach different segments is possible. Make your MP3 player hold more, costs less, play more formats, etc, and you can steal off a bit of business from Apple.

But, on the other hand, if your MP3 player costs the same, holds the same, and does the same as Ipod, why would anyone bring yours to market? The only reason would be if there is such a demand that Ipod can not keep up. Such is the case with the Twilight Saga. People can read books faster than Stephanie Meyer can write them. So to fill the gap between her releases, there has sprung up a slew of teen angst vampire love books all over Barnes and Noble. Some of these “sagas” have four, five or six books in the series already. They sit on the shelves next to Twilight, New Moon, Eclipse and Breaking Dawn, awaiting the wave of dedicated vampire love story reading girls and ladies to crave again. They are designed similarly to the Twilight books, but promise a bit more sex, more abs or more grit. They take place in college instead of high school, or in the office, or a hospital. You get the point. They are “like Twilight, but different enough to stave off lawsuits.” Likewise, an actor who fits the same type as Taylor Lautner, Keira Knightley, or Natalie Portman could more easily get booked based on the number of films made for actors of that type and the fact that Taylor, Keira and Natalie can not possibly do all those roles themselves.

An agent looks for a client in the same way that any marketer looks at a product it wants to sell. That is why fourteen agents passed on Twilight before one finally accepted it. Twilight was the first rule breaker to get though. Afterwards, every agent went looking for something like Twilight-that is, until the market flooded. Once it floods, being able to sell “another teenage vampire love story” becomes difficult and all the agents go on to the next thing.

So, how do you apply this information to help you get an agent? Let us tackle this by craft. Each discipline has its own angles that lead to agents.

If you are a writer, write the best screenplay you can in the genre you enjoy writing the most. Then write another in the same genre. Many writers make the mistake of thinking the way to impress Hollywood is to show their versatility. In reality, it is a surefire way to confuse an agent and even lose representation if you already have it. Agents and studios need to know who you are and what you do. You either do comedy, drama or action, romance, adventure, etc. You do not do one for one script and another for the next. Being a one trick pony keeps the agent from being confused when he is talking about you. Agents can sell forks and they can sell spoons, but they can not sell sporks or foons because no one buys them. No one buys them because films cost too much money to experiment with. So choose your genre carefully because, if you make it as a writer, you will be writing that genre for a while.

Next, get your screenplay out to agents, producers, and contests. Your agent and producer list can come from the Writer’s Guild of America West (WGAW), which can be found on their website. The WGA lists shows agents and producers who are open to receiving unsolicited screenplays. You can send copies to them and follow up with emails and phone calls. Placing or winning a well respected writing contest will also open doors for you to connect with agents, lawyers, producers and other executives. Such connections can lead to referrals and it is always easier to get an agent via a referral.

Referrals are the best way to get an agent and referrals can come from anywhere. A friend of a relative could get someone to read your screenplay. If you studied writing formally and impressed your professors, most likely early referrals will come from them. A producer who liked your work, but did not feel it right for their company might be willing to refer you to an agent. Or you could hire a lawyer to represent you and he could recommend an agent. All of these are legitimate ways to be referred to an agent.

In the meantime, it can help to start a blog and put your writing out into the world. Get people interested in your stories and perhaps even write for a web series. Doing so can grab the attention of agents who browse the web looking for talent regularly. With the advent of the web and blogging, you can create and instantly publish your stories to a world-wide audience and demonstrate your marketability if you are having trouble convincing agents to rep you. And like the free dryer sheets in the mail, giving away some of what you have can show the quality and style you bring to the table as well develop your fan base.

Although many of these methods apply to actors, models, musicians, and directors as well, we will take a look at those artists in the next article as they have other unique needs to address.

Comments (6)

Tags: , , , , , , , , , , ,

When Should Singers/Musicians Move to N.Y. or Hollywood?

Posted on 21 October 2009 by TRLocke

050609_SM_hustleFlow_Ex

This is the third in a series of articles about relocating to Hollywood or New York to follow dreams in the entertainment industry.

Part III—Singers/Musicians

When should a singer or musician move to Hollywood or N.Y? It’s a good question. And what’s interesting about this one is we’ve finally gotten to a category of entertainment that has a nationwide televised contest that actually tries to answer that very question.

American Idol has come a long way towards helping us understand what the music industry is looking for when they look for singers to turn into stars. Of course talent is necessary, but it’s not the only thing. The vast majority of singers who progress to the final rounds are those who have already had success on the local level. They’ve learned how to perform before an audience, they know who they are—their style, their range, their genre—and by the time they are on the show, they look as comfortable as any star performing on the Grammys.

Musicians and singers have more outlets for their talent than other performance artists. A band or a singer can set up in a bar, a coffee house, a church or even all three any night of the week. And if they’re good, they’ll get paid, too. They can rent a hall and throw a concert any time they like. They can also pull a “Hustle and Flow” and set up a studio in any room lined with egg crates, pillows and blankets to record the next number one hit to sweep the nation. That’s because music has the simplest and cheapest distribution system available today. Any artist anywhere can easily record and fully produce a song on his computer using software that’s either free or cheap and get audibly the same quality many studios turn out.

After musicians create a song, they can then post the file on MySpace, Amazon or any of a dozen or more other sites and watch it sell around the world. They can even film their own viral music video and release the song through YouTube.

So when should a musician or singer move to Hollywood or New York? This one is simplest of all to answer. They shouldn’t. Stay where you are. Do your thing locally and put your stuff out online and independently. Hollywood will notice you when you’re ready and they will come to you.

Why? Well, the fact of the matter is that you have much better chance of being able to get on a stage in your hometown than you do in Los Angeles or New York. Besides that, in your hometown you already have fans. And it’s those fans who will be your most loyal customers even after you become a nationwide sensation. It’s those people you will need to help boost your popularity worldwide—to run your fansites, to brag about you on social networking sites. Hometown fans are so strong because they not only are supporting you, but they are supporting where you come from. They are representing your town to the world. You help put each other on the map.

And that’s another reason you don’t want to move to N.Y. or Hollywood. You aren’t from there. Music tends to have this local loyalty that’s much stronger than other art forms. I mean, there are New York writers, but nothing compares with the kind of slavish loyalties that music fans have.

Consider this: Jay-Z is from New York. He’s loved around the world, but he is worshiped in Brooklyn. He didn’t move to New York, he grew up there. His music is as culturally and lyrically linked to New York as Snoop’s is to L.A., and as T.I’s is to Atlanta.   Similarly Dave Matthews Band blew up in Virgina and released their album independently before sweeping the world. The same story is repeated for country, rock, and rap stars all across America. Blooming where you were planted is the rule in the music industry, not the exception. If you bloom big enough, Hollywood and N.Y. will take notice. At that time, they may call you to move. That’s when you may want to consider it.

One of the artists I interviewed in my book is a multi-platinum hip hop producer that I’ve known for years. His story is that he moved to Hollywood only because one of his friends got a contract with Death Row Records back in the 90s. Death Row found his friend in Atlanta and brought him to L.A. This artist went along. And because he was always hanging out at Death Row helping produce beats for free, he too eventually got offered jobs. So I concede there is one other time when you might want to move to N.Y. or L.A.—when you have a friend who gets a contract with a major label and wants you to come along.

But even when Hollywood takes notice, it doesn’t mean you need to move. Many producers and musicians, like writers, find their hometowns to be greater sources of inspiration for their art. Flying out to meet with other artists or agents in the industry centers will usually suffice. Keeping connected to your roots helps you stay authentic. There is nothing worse for an artist than to lose his authentic self-expression. An artist who does so risks losing the very thing Hollywood seeks to exploit to make him a star.

With all the options for performing, recording and releasing music that exists today, there is no sensible reason for any musician to move to Hollywood unless invited.

Please tell me what you think. Do you agree? Disagree? Have questions? Please share from your experience in the comments below and share this article with others. Also look for my next article on Directors and Producers in the next few days. And please check out my book for all the advice from my producer friend as well as great insights from gold-selling and Grammy nominated singers and songwriters and many other successful celebrities.

Good Luck,

TRL

Comments (7)

Tags: , , , , , , , ,

I’m a Writer– Should I Move to New York or Hollywood?

Posted on 14 October 2009 by TRLocke

Quintin TThis is the second in a series of articles about relocating to Hollywood or New York to follow dreams in the entertainment business.

Part I—Writers.

If it’s not obvious to you, let me just state this clearly up front—this is not a question a beginning writer should be asking. In my opinion, the only people who should really be asking themselves this question are writers who’ve had some success with their craft. By “success” I mean that you’ve won awards for your screenplays or teleplays, you’ve gotten some type of representation, you’ve been optioned, you’ve produced your own plays or movies and have built an audience or you’ve placed in a film festival or writing competition. At the very least you’ve finished some writing program somewhere, have gotten feedback indicating you’ve got great talent and have written, edited and rewritten multiple screenplays. If none of these have happened, you may want to consider a move to either Hollywood or New York a bit premature—unless you’re moving here to go to school.

This section should be called Screenwriters. I called it Writers because the mass of the publishing business is based in New York. There are book writers who dream of moving to New York in the same way that Screenwriters dream of moving to Hollywood.  But unless your goal is to write for TV News or to be an editor at a publishing house, there isn’t much need for you to relocate to New York. Book writing and journalism isn’t really considered part of the entertainment world even though it most definitely is—evidenced by the lines blurring more and more every day. Nonetheless, book writing can be done from anywhere and emailed to editors and publishers around the world. If you need to take a meeting as a book writer, a teleconference or a day trip will usually suffice.

Screenwriting is a bit different.

Screenwriters’ options for if and when to move depend on whether they want to write for film or TV.

TV writers pretty much need to be local to where they work. TV writing is a collaborative effort. TV is run by writers (producers in TV are also the senior writers). The rigorous schedule of putting out weekly or daily shows requires teamwork. Teamwork requires the team be together. Different teams work different ways. Usually the writing staff meets and brainstorms the direction of the show. If the show has a strict bible (show plan or series arc) then the teams determines how far the show will move this season and may assign individual writers to write specific episodes based on the input/pitches from the whole staff. Writers may then get to work on their show for the most part, but still must participate in the rest of the show writing and development as necessary.

Most TV shows don’t have that strict a bible or are episodic. Shooting schedules demand quick writing and more minds equals more ideas faster. TV writers are salaried employees that generally work 60 hour weeks and more. On top of that, they must be there even after the scripts are written to make changes even during filming.

If a show is episodic, individual ideas for shows can be pitched and planned by the show runner. In the case of episodic shows, there is more of a chance the writer will not have to be in the room every week. The main writing staff must be present, but it is possible for episodic shows to produce a screenplay by a writer who does not live in the city. It is, however, unusual and unlikely.

Finally, if you’re writing a daily show—such as a news show or Tonight Show, etc. It would be impossible to be a regular writer without being in the room. In that case, you could live elsewhere only if you serve as a writer of a special segment.

Film writers have more options. If you chose to be a spec writer (one who writes original screenplays then offers them for sale to production companies), you can do that much the same way as novel writers. You are free to live anywhere you like and send your screenplays in to agents, managers, producers or whatever contacts you might have in the industry. No one cares if you send your script from a cabin in Vermont or from Sunset and Vine.

If, however, you desire to be hired as a screenwriter—the predominate form of film screenwriting employment—you benefit from being in Hollywood because you have to take meetings to get those jobs.  Still, before Hollywood will consider you for employment as a screenwriter on a film, you will need to have an agent. To get an agent you need a spec screenplay. And spec screenplays, as I mentioned above, can be written anywhere. So unless you’ve garnered an agent from the quality of your screenplay, and your agent is ready to get you working in TV, you do not yet need to move to Hollywood. And if you have gotten an agent and he has meetings set up for you at Warner Bros tomorrow, you might still want to fly in for a week, take a bunch of meetings and see how they go before you take the plunge. It is actually easier, in many cases, to schedule meetings if you are known to only be available for a period of time.

Here’s a final thought on this. One thing I Wish I Knew (or WIK, as I call these ideas in the book) is this: WIK #20: It may well be that what inspires you to write is native to your hometown and not to Hollywood. Do you get that?

“I moved to Hollywood from Chicago. In Chicago, the change of season, the rain, the snow, the oppressive heat, the big urban jungle, the roar of the El Train—the essence of Chicago—inspired and informed the writing that landed me an agent in Hollywood. All those inspirations disappeared when I moved to L.A. The perpetual sunshine, beautiful weather, palm trees and flowers did nothing to help me conjure up the harsh images I’d penned before. That’s another thing to keep in mind before you move. If your family gatherings or your crazy neighbor helped your pen those great stories, what happens when you’re not there anymore?”   –From What I Wish I Knew Before I Moved to Hollywood pg. 153

On the other hand, L.A. or New York can spawn new inspiration—at least that’s what the title of my book suggests. And as the photo at the top of this article confirms, there aren’t too many other places where you can watch Inglorious Basterds with Quentin Tarantino.

Good Luck

Next article will take a look at when an actor should move to Hollywood.

TRL

Comments (4)

Tags: , , , , , , , , ,

Michael Jackson and the Dark Side of Hollywood

Posted on 02 July 2009 by TRLocke

 

 

Dark Side of HollywoodNow that the doctor responsible for giving Michael Jackson his fatal overdose is on trial in Los Angeles, I thought it might be a good time to revisit one of the first post on this blog about the Dark Side of Hollywood…

It was reported last night on NBC news that a source close to Michael Jackson said the superstar was so distraught about being forced to do fifty concert dates in London, instead of the ten he wanted to do, that he may have accidentally killed himself through an overdose while trying to make himself too sick to carry out the contract.

The mere accusation of such a disturbing possibility shines a light on the reality of the dark side of Hollywood. When people talk about Hollywood, they are generally talking about the entire world of entertainment. Entertainment to the average person is fun-movies, music, dancing, television, sports, live theater, magic. It’s all the great stuff we pay to see or do because our participation takes us away from our day-to-day.

But for those who are the creators and producers of entertainment, a better term might be “Show Business.” There is the show. And there is also the business.

Michael Jackson loved the show. The same source on NBC reported he could talk about old movies, dance moves and music for hours, but when it came to negotiating contracts and the legal technicalities, MJ took a much dimmer view. Most artists do likewise.

That’s why Hollywood is full of people who make the business side of show business happen-agents, lawyers, producers, promoters, marketers, advertisers, accountants, banks, corporations, distributors, publicists, secretaries, assistants, drivers, construction workers, electricians…

For an artist, Michael Jackson was a very shrewd and intelligent negotiator. He was one of the first artists to maintain ownership of his own masters and publishing rights to his music (something Paul McCartney actually advised him to do). MJ took the advice so seriously that he also purchased the rights to half of the Sony music catalog that controls the Beatles music as well.  No doubt this shrewdness grew out of the massive experience of Michael Jackson’s 45-year career and having been on the short end of negotiations early on.

But just because Michael was good at negotiating doesn’t mean he enjoyed it. Most artists don’t. The vision artists have of coming to Hollywood might include getting rich, but it rarely includes the minutiae and details required to actually make getting rich happen. Artists usually just want to be discovered-to have the chance to make their living doing something they love. They’ve seen the money come for others and they hope it will come for them, too, but someone else usually handles that. And that someone else gets rich too. Very rich. And usually that someone else is much more powerful than the artist-no matter who that artist is.

When the artist (the show) and the people running the business of that artist are in sync, Hollywood is at its best. Great art can be produced and the world can get to enjoy it. The artist grows wealthy and famous and the money flows. But when the artist and the people running the business of that artist get out of sync, lawsuits, threats, drug addiction, depression, sickness, exhaustion, confusion, disappearances, bad artistic products and even death occur.

This is the dark side of Hollywood. It’s what awaits every artist who comes here. Whether the artist falls victim to this dark side or not, he will certainly face it. Eventually, the artist, whose art most freely flows from his own willing creativity will find himself being forced to do something he doesn’t want to do because it interferes with the business side of his show.

Business people don’t really understand what it takes to create art. They’ve studied a system of rules, formulas, legalities, educated guesses and leveraged hunches to determine what they believe (or sometimes know) will create money. So as an artist, if your lyrics, your story, your jokes, your self-expression, your movie ending, your energy level, your friends, your family, your desire to try something new, your vision, your look, your new wardrobe, etc. doesn’t jib with their scheduling, market testing, product lineup, distribution policy, Asian market strategy, image consultation or calendar, etc., you’ll find yourself confronted with the dark side. And in the worst cases, that dark side cannot only kill your art, but it can kill you.

The dark side of Hollywood reminds me a bit of that that old fable of the goose that laid the golden eggs. The man takes and kills the goose in order to more quickly get at all the golden eggs inside. In the fable, there are no eggs inside the dead goose. The man learns his lesson about greed and patience and caring for precious possessions. The goose must keep living, be healthy, and take his good time to produce golden eggs one at a time. But in Hollywood they can kill the goose that lays the golden eggs and no longer get the new eggs, but instead sell Golden Goose t-shirts, make Golden Goose movies, sell GG collectibles, copies of other eggs, commemorative special edition DVDs of the Goose’s Best Golden Egg Lays, televise gala events of famous people talking about their Golden Goose experiences and sell advertising spots, play old Golden Goose movies and, of course, dress up a duck in goose feathers, paint some eggs gold and shove them up the duck’s ass-the people won’t know the difference when they pop out.  Now, instead of one Golden Goose, there are twenty-all aimed at different markets, all saying and doing exactly what the surveys and market research says they should.

The dark side of Hollywood is that any artist, any art is first and foremost a product to sell. It’s one thing when the product being sold is a machine, a coffee cup, a wallet or a car. Such things can be marketed at will or disposed of without much consideration if it doesn’t sell well. It might seem another thing altogether when what’s being sold is a human being-his thoughts, ideas, dreams, visions…his music. But in Hollywood there is no difference.

Comments (9)

Tags: , , , , , , , , , , , ,

Tip #1 For Making it in Hollywood–Thick Skin

Posted on 28 May 2009 by TRLocke

Mmm. The first real tip. Let’s see. How’s this…?

Thick Skin

Develop a very thick skin.

I just happened to see the job listings from UTA (United Talent Agency). The job listings are supposed to be internal openings that agents and their assistants browse to learn what production companies, or their own clients, are looking for in terms of support staff. Most of the listings are for agent assistants, celebrity assistants, interns/trainees and other lower-level studio executives. They are the kind of jobs many people who come to Hollywood hope to land in order to get a foot in the door.

These lists get swiped and passed around through email. Join almost any creative support group and you’re likely to come across one or more from a major agency. They all have them. And some of the jobs pay decent wages, too. You can be a celebrity assistant for instance and earn “$48K/year–no benefits.” However the reply link was via a country music company, so it might not be enough money.

What traits do many of the jobs look for? Well, along with, “must be willing to work flexible hours and be utterly committed to the job,” one very telling request was as follows: “Must have thick skin.”

What makes someone put that in a job posting? Not sure, but I would guess they lost their prior assistant because they cussed them out one too many times.

Thick skin. It’s not only good for assistants working for agents and celebrities, but it’s a must for any creative person who puts their talent up for judgment.

In fact, thick skin might be too soft a term–try armor plating. “Must have armor plating.” Armor is better than skin for repelling the knives that often fly at you. “Must be bulletproof.”

Whatever dreams you might have in Hollywood, unless you’re extremely lucky, you’ll encounter lots of rejection before you find it.  Not letting that rejection penetrate,  not taking the harsh comments to heart–letting them bounce off your thick skin will definitely help you stay on track and give you a better shot at reaching your goals.

Keep at it,

T. R. Locke

Please share these tips with your friends by clicking the Share This button below to send a link by email or recommend this post on your favorite social site.

Comments (3)

Buy My Book at Amazon
Twitter
Script Coverage
Buy At Barnes and Nobel
Buy at a Bookstore Near You
Twitter Followers

Follow T. R. on Twitter:

Follow @TRLocke on twitter.