Archive | The Business of Entertainment

James Franco’s Back-Up Plan

Posted on 18 October 2011 by TRLocke

One might think that an actor who’s achieved the success that James Franco has would just content himself with being a young movie star. Usually the million-dollar paychecks and lush lifestyle of one of Hollywood’s elite is enough to satiate even the strongest appetite for success.  That’s why it stood out to me to learn that James Franco was also pursuing an advanced degree in English. By advance degree, I mean PhD.

According to Wikipedia, in addition to graduating from UCLA, Franco:

…moved to New York to simultaneously attend graduate school at Columbia University’s MFA writing program, New York University’s Tisch School of the Arts for filmmaking (NYU), and Brooklyn College for fiction writing,while occasionally commuting to North Carolina’s Warren Wilson College for poetry. He received his MFA from Columbia in 2010. Franco is a Ph.D. student in English at Yale University and will also attend the Rhode Island School of Design.

What a busy guy.  But why? Well, also according to Wikipedia, Franco enrolled in UCLA after being “dissatisfied with his movie career.” Although I’ve been saying for years that Hollywood isn’t all it appears, I wasn’t thinking that applied to people who achieved stardom on the level of James Franco.  Currently, he also teaches a class at NYU on turning poetry into film.

What does all of this tell us about Hollywood? It tells us a little about the quality of effort and focus often possessed by those who succeed here. People think of Hollywood as a place where people live the easy life. For most, Hollywood is anything but easy. Before you make it you struggle to get known, build relationships and do your craft. After you make it, you may struggle with keeping your integrity, staying on top, landing the right roles and not alienating your audience.

In one of the first interviews I did after my book came out, I appeared with a director who almost hired Franco for his first major lead. The director went with another actor instead. During the interview he lamented that, had he hired Franco, he’d be driving a much nicer car now.  (You can see the interview HERE: Part 1, Part 2, Part 3).  Franco noted in interviews that one of the things that initially hindered him in pursuing an acting career was his fear of such rejection. Perhaps that’s another reason he decided to make a backup plan?

My personal opinion is that he was tired of playing certain types of roles and wanted to play someone more intelligent but couldn’t get cast–thus all the press about going back to college.  Is a coincidence his latest role was playing a scientist in Rise of the Planet of the Apes instead of a pot dealer in Pineapple Express 2? By doing something intellectual in his own life, he changed the way casting directors and audiences saw him.

Still, whether you’re the type of person who needs to burn bridges to keep you from turning back, or the type of person who thinks though all the angles, it’s interesting to note that even someone who succeeded in Hollywood at the highest levels still keeps his options open… just in case.

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Rhianna and Chris Brown to play Ike and Tina in New “What’s Love?”

Posted on 08 December 2010 by TRLocke

Was it just to hype their new film?

Would you be surprised to see that headline? It seems lately that celebrities resort to the most ridiculous tactics to promote their new films and albums. With competition for news being what it is, the more sensational and outrageous a story hook, the more likely it will find its place on national news shows and in national magazines.

Whitney Houston goes on Oprah with an “exclusive interview” in which she talks about her drug addiction and leaving Bobby Brown. “Oh the horror of our marriage and what was going on behind the scenes,” she said crying, sobbing… “by the way, I have a new album born of my pain. May I sing you a few songs?” And to number one it goes. And since then? Gone—probably back to Bobby, and with her newly minted millions from her album sales… probably crack, too.

Phil Collins (talk about a blast from the past—has he even done anything since the Tarzan Soundtrack?) suddenly appears in Rolling Stone with a shotgun, pick axe, machete, hunting knife and various other antique farm implements laid out on the Persian rug beneath him, looking more like Courage the Cowardly Dog’s owner than a rock god.

From Rolling Stone

“I’ve had thoughts of su-su-suicide and I’m tired of all the people talking about me.” (What people? Didn’t Phil die years ago?) “By the way, I have a new album coming out. It may be my last. You never know. Better go get it.” Oh, that explains it.  Reminds me a lyric from Prince’s Pop Life:

What’s the matter with your life?
Is the poverty bringing you down?
Did the mailman jerk you around?
Did he put your million dollar check in someone else’s box? Tell me.

“No.  I just have an album to sell and talking about suicidal thoughts and paranormal activity seemed the most effective way to relate to this new generation.”

Tyler Perry was next. “I was abused, Oprah! Sexually so. When only a boy…” as the tears stream down his cheeks. “And that’s what gave me the sensitivity to do For Colored Girls… because…well, I was abused just like colored girls who considered suicide when the rainbow wasn’t enough.  I lived it myself. And, yes, it will be in theaters this week packed with all the emotion you see right here before you.”

Some have stories. Others truly live it out. Some seem such a mess that it’s hard to figure out how they even manage to complete any projects at all. I imagine that Lindsay Lohan’s next project is going to be huge.  Brittany Spears’ certainly was. It seemed she was such a wreck before her album came out—shaving her head allegedly over her breakup with Kevin Federline—in and out of various clinics. But that didn’t stop her from putting together one of the best albums of her life. It dropped and everything is great now. Wow. Grammy? VH1 Award? Sure. Thanks. I’m much better. See you next year.

What’s this tell you about Hollywood? Promotion is part of the game. Even Harrison Ford has to drag his dust-farting ass out to worship at the altar of Letterman, Leno, Stewart and Fallon. Harrison can’t even remember what film he was in or what it was about, but he’s there—looking like Han Solo’s grandpappy Dutch Blitz. “Hello everyone. Yes, I’m the guy who played that guy you liked in that movie 25-35 years ago. Hello! Please go see my next movie.” It’s all part of the sell.

Perhaps the one that actually made me laugh was Sting. I caught him on Jon Stewart looking rather annoyed at having to hustle his new CD on TV. But there he was. “I like doing new things,” he said. “I can’t stand playing the same songs year after year—I need to mix it up. That’s why I released this new album with the London Philharmonic Orchestra.”  (He even joked of it being reminiscent of the parody rock band movie This is Spinal Tap where one of the band members thinks his stuff is good enough to have the acoustic versions performed by the London Phil.) And what was the new thing he did with the Philharmonic that he wanted us to run out and buy? The Muzak version of “Every Little Thing She Does Is Magic” and every other song he did 30 years ago and has been doing “year after year” since. I could have sworn I heard that version in an elevator 25 years ago. Nonetheless, sell that “original” album Sting.

Remember it’s called Show “Business” and no matter how big a star you are, you can never stop being a hustler in Hollywood.

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Lessons from DVD Extras–Getting Past the Cut

Posted on 14 May 2010 by TRLocke

One of the great places to learn lessons about Hollywood is the commentary section of DVDs.  It’s amazing the insights you can gain from filmmakers talking quite innocently about the process of getting the movie made. Sometimes the things they think they’re teaching you about the movie business aren’t what you walk away having learned. In fact, sometimes you can learn things they don’t really want you to know.

Just recently I watched 8 Mile—the Eminem bio film. The film is about rapper Eminem struggling to become a successful recording artist in Detroit by winning rap battles. It follows the exact same format that most “outsider young person struggles to find himself in a strange world” films (Step Up, Stomp the Yard, Drumline, Bring It) follow.

In the DVD extras, there is a section about filming the rap battles themselves.  Particularly, there is a story about how the film’s director and producers decided they wanted to have local rappers actually battle Eminem in order to get a more gritty realism.

The call goes out among the hundred or so extras who made up the crowd during the club and rap battle scenes. Three rappers, the ones who possessed the skills to top a real rap battle in the room, would then be put in the film as star actors featured battling Eminem. This was a chance of a lifetime for these actors who’d only been booked in very low paying extra jobs where their faces would likely never even be seen (see article on being an extra here). Here was a chance to be credited in a major motion picture, to have the camera right in your face and to be able to launch a career in acting.

Dozens of the extras tried out for the roles. Most were rejected out of hand, but quite a few showed promise. Eventually the contestants were whittled down and three lucky and talented ones were chosen. They were very talented too.

One by one, the rapper/actors/contest winners took their positions before Eminem to battle him. Although initially told to save his voice for the dialogue scenes and only to lip sync his comebacks against these rappers, Eminem couldn’t let the taunts in front of the packed room go unanswered. Impressively, true to his character in the film, he improvised clever responses to each rapper—clearly putting them in their place.

So what did we learn from this DVD extra? That Eminem is actually a very good rap battler? Yes. That’s what the film director wanted us to learn. But here’s what we learned that he didn’t want us to learn: After all of the contest—all of the hopes and dreams of each rapper in that room being placed before them—the promise of a starring role in a major motion picture. After winning the contest and being chosen as one of the three actors to battle the star; after filming the battle against Eminem and rejoicing, celebrating and telling all their friends and family about it; after the movie comes out six to nine months later, after all of the anticipation, after buying the popcorn and taking your seat in the theater….

Not a single one of those actors’ battles appeared in the film.  Every single one was cut. Every one. Those actors are not featured anywhere except in the DVD rap battle extras section. But at least they were featured there. Many actors find their roles, in fact, whole characters cut from movies. Where they expected a reel to show agents, managers, casting directors, or at least a credit for their resume, they may get nothing.

Some executive didn’t think the scene was necessary—one battle too many. Or it didn’t work—the lighting was bad, etc. For whatever reason, the film you starred in you no longer star in. The film goes on to be number one at the box-office—oh well, at least it got released. Hundreds of movies get filmed that never even get released.

Welcome to Hollywood. Such things happen here. They don’t always happen, but they do happen. The point is not to discourage you. The point is to make you aware so that, if it does happen, you don’t give up.

Good luck.

TRL

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How to Get an Agent Part 2

Posted on 20 January 2010 by TRLocke

Jeremy Piven plays talent Agent Ari Gold in HBO's Entourage

Jeremy Piven plays talent Agent Ari Gold in HBO's Entourage

In part one of this article we discussed the agent’s job as a salesman of talent and what agents need from artists in order to sell them. We discussed the Hollywood marketplace and the delicate balance of presenting yourself to an agent as both “new and original” and “like another successful artist.” And we discussed how writers can get literary agents. In this article, we will take a look at how actors, models, directors, singers and musicians can find an agent to represent them to Hollywood or New York.

The methods of finding literary agents mentioned in part one work for actors, models, directors, and singers also, but the major difference is that these artists need to produce a reel (DVD-5 minutes or less) or a demo CD of their work. A reel consists of edited clips from movies, TV shows or commercials they have filmed or appeared in; photos, performances, or songs they have written. In addition, actors also require a headshot and/or resume. Reels are the calling cards of most performance and film artists. The reel should come after you have done some good work that you believe showcases your talent well.

Once you have one, a great thing to do with your reel is to post it online. YouTube and the related online film/video sites are excellent routes to exposure. Set up your own online presence, such as a blog or website, both inside social network sites and independently and showcase your reel there also. Make sure to include a link to this site on your headshot and business cards. Some musical artist and acting/writing teams (especially comedic sketch teams) create their entire act online, gain an audience and sell their product independently. Such artists are usually in a much better position to approach agents, if agents have not already approached them, because they have demonstrated a market for their art.

Perhaps the most unappreciated bit of advice from agents is that actors and models must know their type. One great way to figure this out, if you have not already, is to watch shows to see characters you feel you relate to or could play. Ask friends and family what type of characters they see you playing and what age range they believe you could pull off. When you know your type, get your headshots made to reflect that type. When you are unified in this way, agents will know how to best market you. Furthermore, they will know that you know who you are, which suggests that others will see you clearly, too. All these unities give an agent confidence to represent you.

What does it mean to be unified in your type? An example would be the actor who knows he has performed best in dramatic roles. He may be a funny guy by nature. He may have made people laugh. But most of the praise he has received has come from dramatic roles. Furthermore, he feels more comfortable acting dramatically. The headshot and reels this actor should get should highlight those dramatic elements. His headshot should look serious and dramatic-not charming, funny, silly or cute. The clips he chooses to include in his reel should also reflect that dramatic side. By doing this, he shows the agent a clear picture of an actor who knows who he is. The agent will have no questions about where that actor fits in and when a dramatic role comes for that actor’s type, the agent will think of him.

What that actor does not want is the agent to be confused about whether the actor will work in a particular role. If one clip on the reel is funny or silly and the other dramatic, the agent will not fit the actor in either category at all. As discussed in part one of this article, think “spork.” You do not want the agent seeing you as a spork or a foon. How often do you prefer to use a spork? An artist, in order for an agent to see how to sell him, must be either a fork or a spoon. An artist who presents himself as a multi-purpose entity will only get called when a multi-purpose role is available and may even be overlooked then.

(One side note for actors-January through the end of February is pilot season in TV. Most theatrical agents are extremely busy at this time and it is not the best time for an actor to submit to them, but it is a great time to get ready to submit.)

Knowing your style, voice and genre holds true for musicians and directors, too. If you can play Country as well as Soul, pick one. Do not send your CD to an agent with both genres on it unless you do not want to hear back from her. If you decide on country, dress country in your photos, etc. It’s not hard if you think of marketing yourself to a particular audience. You can not appeal to everyone, so don’t try.

Directors have to know what stories they can tell. You must chose a genre and stick with it. Your reels must focus on the type of films you make best whether comedy, drama, action, horror; whatever you do best showcase only that one style in your reel. Make sure you clearly convey your ability to tell stories on film. And of course, if you’re a comedy director, your reel better be funny.

The best method for models to find an agent is to post your photo set online at one of the legitimate model search agencies. A little research will quickly reveal which ones are legit-the ones with proven success rates. These sites are viewed by legitimate modeling agents and usually charge a set fee to post your photos (less than $150). You only need to register with one, as the same agents look over each site. With a good set of photos (see the sites for examples) you may find your phone ringing soon.

As with literary agents, make sure to utilize the protection offered by the various guilds. Each guild (except fashion modeling, which has no guild at the present) will have a list of agents that are signed to those guilds. You can insure that the agent you submit your material to is a real agent and not someone looking to take advantage of you by submitting only to signatory agents of the various guilds: Screen Actor’s Guild (SAG), American Federation of Television and Radio Artists (AFTRA), Director’s Guild of America (DGA), Writer’s Guild of America (WGA), etc. There is a thriving business of fake agents and producers who make money taking advantage of unsuspecting aspirants. The best way to avoid these cons is to use only agents approved by the various artists’ guilds. You may also want to avoid larger agencies right off the bat. New artists can get lost in larger agencies.

Referrals can come from anywhere and are the best method of making sure your reel, headshot and resume are seen. The more work you do, the more people you will meet and the more chances you will have for getting a referral. Make sure to post your reels online and pursue as many legitimate chances to showcase your art as you can. Networking helps, but it usually requires a pretty close relationship to gain an agent referral through networking. Most people in Hollywood are barely holding on to their own agents, so you may find them reluctant to refer you unless they are not only very impressed with you, but very secure in their own career.

A good option for referrals is any casting director, producer or other person who has been impressed with your work. Mentioning to such a person that you are looking for a good agent and asking whom they would recommend could get you the name of an agent they trust. That agent is then more likely to consider you if you mention that producer’s or casting director’s high opinion of the agent. This is not considered a referral but a suggestion, yet it is legitimate, easy to get, and will likely result in the agent considering you.

Finally, entering competitions, film festivals, posting your reel and your work online and regularly submitting to agents is the day-to-day work of advancing your artistic career. Always do your art. Whatever you do, do not wait for an agent. Produce your own play, CD or short film. Many people have found their way into the business by doing so. If you do your art well and consistently, agents have a way of finding you. And remember, getting an agent is not the end of the road. Even after you land an agent, you must always work at marketing yourself, meeting new people and doing at your craft. Waiting around for your new agent to call usually results in you having a shorter career than you planned.

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How to Get an Agent Pt. 1

Posted on 14 January 2010 by TRLocke

entourage-w82The usual route to finding a talent agent involves sending out headshots or reels (if you are an actor or model) or query letters and screenplays (if you are a writer) or query letters and reels (if you are a director or producer) or CDs (if you are a musician).

The key to being represented as an artist is for an agent to be convinced that he or she can sell you. In my book, “I Followed My Bliss to Bankruptcy, What I Wish I Knew Before I Moved to Hollywood,” I discuss how most agency rejection comes, not because of a lack of talent, but because an agent cannot clearly see how to sell the artist. This is the central hurdle artists need to overcome.

What does it mean for an agent to believe he can sell you? It means that he clearly sees where you fit in the business. He must either know someone looking buy what you are selling or he must believe that he can convince someone to buy you because you represent a type that is in demand.

What many people do not understand about Hollywood is that it is not just about talent. You may be a very talented actor, writer, director, or even a strikingly beautiful model, but that does not mean an agent will believe he can sell you. What is important to understand is that the agent’s job is a marketing job. They would do well to change their names from talent agents to marketing agents. The best way to understand what an agent looks for and how they do their job is to look at how other products are sold in other industries.

Many artists pride themselves on being different, new, or innovative. They have written a screenplay like no other. They have a style like no one you have ever seen before. From a marketing perspective such newness can spell disaster. How hard is it to get someone to buy something they have ever heard of before? And how expensive is it to get people to know and understand something brand new? Will it work? Does it last? Who can fix it? Will it be around in the future? Does it do what it claims? Is it worth my money? Why buy that when I can buy the one I have used for years? If it is so great, how come no one ever thought of it before?

One example I recently came across was in Bed Bath and Beyond. I was standing in line with my daughter and saw there was an item on display that claimed to replace dryer sheets. From all appearances, it was a small pink rubber ball with little dull spikes on it. It claimed to last for years and to save hundreds of dollars in fabric softener. They were selling a set of two for $9.95.

When we see something like that we can have different opinions. Some of us will buy it based on the novelty of it-we like new things and want to try them out. If they work, great; we will tell our friends. If they do not, cool; we may or may not tell our friends. But the vast majority of people will only come to buy or use a new item after it has been proven-after a few demonstration ads on TV or a segment on the Today Show where some expert claims the dryer ball to be the greatest thing since hamburgers. Over time, more may come on board if the new thing proves to be better than what they are using. That is why when dryer sheets first came out, they mailed them free to millions of people to try in their own homes. Through actual experience, they won people over.

New and different to an agent is very much like the dryer ball. Will it sell? How long? What is the market? How do I sell it and where? What are the risks to my reputation for recommending it if it is not a hit?

If, however, an item is similar to known successful brands, there is more faith the item will sell. That is why there are tons of MP3 players on the market. The Ipod may have been the first and may still be the best selling, but the fact that people know there is a market for Ipods or vampire book or coffee chains, means the chances of developing more and more to reach different segments is possible. Make your MP3 player hold more, costs less, play more formats, etc, and you can steal off a bit of business from Apple.

But, on the other hand, if your MP3 player costs the same, holds the same, and does the same as Ipod, why would anyone bring yours to market? The only reason would be if there is such a demand that Ipod can not keep up. Such is the case with the Twilight Saga. People can read books faster than Stephanie Meyer can write them. So to fill the gap between her releases, there has sprung up a slew of teen angst vampire love books all over Barnes and Noble. Some of these “sagas” have four, five or six books in the series already. They sit on the shelves next to Twilight, New Moon, Eclipse and Breaking Dawn, awaiting the wave of dedicated vampire love story reading girls and ladies to crave again. They are designed similarly to the Twilight books, but promise a bit more sex, more abs or more grit. They take place in college instead of high school, or in the office, or a hospital. You get the point. They are “like Twilight, but different enough to stave off lawsuits.” Likewise, an actor who fits the same type as Taylor Lautner, Keira Knightley, or Natalie Portman could more easily get booked based on the number of films made for actors of that type and the fact that Taylor, Keira and Natalie can not possibly do all those roles themselves.

An agent looks for a client in the same way that any marketer looks at a product it wants to sell. That is why fourteen agents passed on Twilight before one finally accepted it. Twilight was the first rule breaker to get though. Afterwards, every agent went looking for something like Twilight-that is, until the market flooded. Once it floods, being able to sell “another teenage vampire love story” becomes difficult and all the agents go on to the next thing.

So, how do you apply this information to help you get an agent? Let us tackle this by craft. Each discipline has its own angles that lead to agents.

If you are a writer, write the best screenplay you can in the genre you enjoy writing the most. Then write another in the same genre. Many writers make the mistake of thinking the way to impress Hollywood is to show their versatility. In reality, it is a surefire way to confuse an agent and even lose representation if you already have it. Agents and studios need to know who you are and what you do. You either do comedy, drama or action, romance, adventure, etc. You do not do one for one script and another for the next. Being a one trick pony keeps the agent from being confused when he is talking about you. Agents can sell forks and they can sell spoons, but they can not sell sporks or foons because no one buys them. No one buys them because films cost too much money to experiment with. So choose your genre carefully because, if you make it as a writer, you will be writing that genre for a while.

Next, get your screenplay out to agents, producers, and contests. Your agent and producer list can come from the Writer’s Guild of America West (WGAW), which can be found on their website. The WGA lists shows agents and producers who are open to receiving unsolicited screenplays. You can send copies to them and follow up with emails and phone calls. Placing or winning a well respected writing contest will also open doors for you to connect with agents, lawyers, producers and other executives. Such connections can lead to referrals and it is always easier to get an agent via a referral.

Referrals are the best way to get an agent and referrals can come from anywhere. A friend of a relative could get someone to read your screenplay. If you studied writing formally and impressed your professors, most likely early referrals will come from them. A producer who liked your work, but did not feel it right for their company might be willing to refer you to an agent. Or you could hire a lawyer to represent you and he could recommend an agent. All of these are legitimate ways to be referred to an agent.

In the meantime, it can help to start a blog and put your writing out into the world. Get people interested in your stories and perhaps even write for a web series. Doing so can grab the attention of agents who browse the web looking for talent regularly. With the advent of the web and blogging, you can create and instantly publish your stories to a world-wide audience and demonstrate your marketability if you are having trouble convincing agents to rep you. And like the free dryer sheets in the mail, giving away some of what you have can show the quality and style you bring to the table as well develop your fan base.

Although many of these methods apply to actors, models, musicians, and directors as well, we will take a look at those artists in the next article as they have other unique needs to address.

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What to Expect at Film Festivals

Posted on 11 November 2009 by TRLocke

Sundance Film FestivalA short time ago, the following message was sent to me via Twitter:

“@TRLocke– Morning! I need your feedback. What are your expectations and/or objectives when attending a film festival?”

With one of the world’s top four film festival, Sundance, right around the corner (January 21-31st), I thought the answer to that question would be helpful to the readers of this blog as well.

I have to admit that my initial answer to this question was less than favorable. I’ve attended about 20 film festivals in my life—only four of them intentionally.

The first film festival I attended was as a student reporter for my high school newspaper. It was a foreign film festival in Cleveland Heights at the Cedar-Lee Arts Theater. There I saw an amazing film shot in Port-Au-Prince Haiti with English subtitles. My memory of it tells me it was similar to a French version of Slumdog Millionaire without the game show device. Despite my flattering review, I doubt seriously anyone from my high school went to see it.

The other three film festivals I attended because I had a screenplay in contention (Chicago) or because a friend had a film in contention (Hollywood), or because I’d scored free tickets to the L.A. premier of an a movie that won the prize at another bigger film festival (Los Angeles—to see Hustle and Flow with Craig Brewer, John Singleton and Stephanie Allain ).

The rest were by happenstance–usually simply the result of living or working in some artsy district like River North and Wicker Park in Chicago or The Heights in Cleveland, or Burbank (and nearby NoHo—North Hollywood) now. The scenario often plays out like this—I’m walking down the street with family or friends, only vaguely aware a film festival is running, when some young filmmaker pops out of a near-empty theater and desperately begs us to come in and watch his movie for free. We look at each other, check our watches, ask what the film’s about and how long it is and then… sometimes we go. Sometimes we don’t. Suffice it to say, not all film festivals are created equal.

Although film festivals are primarily the domain of directors and producers, there are a few objectives that can be gained by anyone looking to attend. What you can gain is related to whether you’re a film director, producer, writer or actor, etc. Either way, having a plan and reasonable expectations definitely helps.

What follows is a list of what you can expect. The information is gleaned from my own experience as well as a number of other artists and books I’ve read over the years. I’m presenting this information in no particular order.

Contacts.  Regardless of what role you play in the movie business, film festivals are a place to meet people who share your interests and professional goals. These people often show up later at different places along your career path. Networking and meeting different people may help down the line. There’s no real guarantee it will help, but I’ve never seen it hurt.  You may have the opportunity to meet and befriend someone just before their film or yours blows up. Such a person could prove invaluable to helping you in your career. It would be rare—namely because people blowing up as the result of film festivals is rare, but it could happen. Actors and writers particularly stand to gain by meeting directors and producers who may be looking to hire you. The same can be said of cameramen, cinematographers, make-up artists, etc..

Parties. If you’ve been cooped up in an editing room cutting your film for the last six months, a party could do you a lot of good. When liquor’s involved anything can happen.

Education.  There are usually a lot of great panel discussions during film festivals. You can learn new ways to finance your film, new routes to submitting your screenplays to production companies, new ways filmmakers are making money through distributing their films in various markets around the world, cheaper methods of production, new insights into the latest technologies, how the business is changing, or you may even find me there talking about some topic from my book like what to expect in trying to get your film into Hollywood, etc.. Writers can learn about trends affecting the types of screenplays that are being purchased and new avenues for writing in emerging media.  According to a friend on Facebook, Nickelodeon and other studios often present discussion panels at film festivals in hopes of finding new talent for their writing programs or even to staff their shows.

See a Few Good Movies. Though you will likely see some films that make you wonder how in the world someone would put their time and energy into making it, you will probably see a few good films as well. If you’re really lucky, you might get to see the premier of a breakout film and maybe even meet the creators before they become famous and you have to go through their assistants.

Meet an Occasional Celebrity.  Most likely the ones you may meet would be of the B, C, and D-List variety. You likely don’t know their names, but you recognize them, right?  A-Listers are usually kept in a separate room/section/party—popping out to promote their pet pro-bono project (the film that will likely go on to win the top festival award) just before it premiers. But here’s a good chance to get some pics and impress some friends back home.

For those who actually get accepted into a film festival, here are some additional ways you can benefit:

Distribution. This is the grand prize of any filmmaker attending a film festival. “The winner gets a distribution deal.” That’s why most filmmakers enter. But because it’s only a prize for the winners, it’s not really something most should necessarily expect. In fact, even winners are finding the distribution channels for independent films are bottlenecking, according to the festival director at Sundance.

Get Your Movie Seen. Exhibition is another major goal for those entering film festivals. If your film is selected to be shown at a festival, you have the opportunity to be seen by industry professionals and audiences, which could end up opening doors for you. The key here, though, is that you must know that the festival itself is not going to hype and promote your movie for you. Just because your movie is showing in a festival does not mean people will see it. You have to promote it like mad. You went through all the work to make a movie and get it accepted to a festival. Don’t drop the ball now. Finish the work of packing out the house.

Prizes. You may not win the distribution deal, but if you get any kind of recognition to your film, you could use that recognition to help drive promotion later. Any type of prize at any festival looks good on the one-sheet—even if your prize was nothing more than a new Blue-Ray player.

Publicity. Local news media is sure to cover most film festivals in some form or fashion. If your film was selected for a film fest, use that opportunity to score an interview in local press or TV that might help lead to more exposure for yourself or you film.

These are all fairly reasonable goals you can have when attending or having your film in a festival. On top of these direct benefits, sometimes being in an atmosphere with other creative people can really get your juices flowing. Maybe you’ll meet someone who will become your producing or writing partner on your next film. Or maybe you’ll make a connection with someone who has equipment or an editing suite you can use on the cheap. If nothing else, perhaps you’ll meet someone who’s going through the same struggles as you and you’ll realize you’re not as alone as you may have thought.

Most importantly though, look not only for the benefit others can be to you, look for the benefit you can be to others.

Good Luck,

T. R. Locke

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Do I Need to Move to Hollywood?

Posted on 13 October 2009 by TRLocke

movingWith a book entitled “What I Wish I Knew Before I Moved to Hollywood,” it is inevitable that I would get asked that question. After all, is it really necessary to move to Hollywood to be involved in the entertainment business?  Johnny Depp  lives in France. Morgan Freeman lives in Mississippi. Robert DeNiro lives in New York along with many other actors, directors and writers.

It’s pretty common knowledge that the entertainment business has two homes—one on each coast. Both New York and Los Angeles are home to nearly every national television show (excepting Oprah) and both also are home to the majority of Film, Music and Dance production. So perhaps the question is more fairly worded to include both cities. Of course, my book is named as it is because I moved to Hollywood, but the truths in it apply to both places. So…

“Do I need to move to either Hollywood or New York if I want to be in the entertainment business?”

The answer depends on which aspect of the entertainment business you wish to enter. What I want to do with this topic is break down the answer into separate blogs. So over the next few days I will address this question and share insights from successful Hollywood players for each of the following fields: acting, writing, directing, film producing (including crew), and music production (including singing/rapping, etc).

If you or anyone you know is considering whether to move to Hollywood or New York or wondering if you’re ready to take that next step, please check out the blog over the next few days for some insights that might help make that decision a little clearer for you.  My goal is to save you a lot of pain and time by helping to you to be sure that, if you do come to Hollywood or New York, you’ll be ready and you’ll know more of what to expect. Please bookmark, subscribe to the RSS feed above, or share on your networks to let others know about this series. Thanks.

First up tomorrow… Writers.

TRL

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Sequels, Prequels and Now in 3D!

Posted on 01 September 2009 by TRLocke

poster-jaws-3d1 “Does that say Toy Story 2?” my daughter asked me as we passed a bus stop sign here in Burbank today.

“Yeah.”

“Oh, it’s in 3D… They already did Toy Story 2, but they’re just putting it back in theaters in 3D?”

“Yeah, that’s how they do it here.” I responded. “They resell the same movie over and over to new audiences as soon as they figure there’s a new market.”

I can’t say that I blame studios. If we’re stupid enough to go to theaters to re-view the same movie we could view at home, then they should keep releasing the same movies. Milk us for all they can get from us. Why not?

As I mention in my book, a few years ago I was in negotiations with Fox to write the sequel to the Omen. Fox wanted my take on how to keep the franchise moving along. They suggested that they wanted to begin to remarket movies they already had in their vault along the lines of what Universal had been doing with the Beethoven series. “You don’t have to buy ads for those movies. You just put it out on the shelf and it rents because everyone already knows the series. The series is the star.”

That is the highest goal of any studio—to own a series that never fails to draw an audience. Fox wanted to do that with The Omen. At the time, I hadn’t realized they’d already done four Omen movies. I was only familiar with three. At the end of the third, Damien, the Antichrist, was killed.

Apparently, Fox tried to resurrect this franchise once before. They decided a little girl would be born this time and would have the same evil in her. You didn’t see The Omen 4 because it sucked. It took me more than a week to find a video store that even carried it. By the rules in play at the time, I told the executives at Fox that the franchise was dead. That, even though Omen 4 left a definite opening for a sequel, no one would ever want to see it because the series now officially sucked. It had “jumped the Shark” as they say. The original Omen had birthed the soundtrack of operatic Latin that would go on to haunt nearly every film concerned with the devil or demons since. Omen 4 turned the greatest evil on earth into a hop-scotching joke.

So how did Fox solve this dilemma? The same way so many other studios have been quietly resolving it. They simply released the same movie they released in the seventies. Really? Yeah. Why not? The 18-34 demographic Hollywood aims at never saw the original, so all it takes is a little updating and a small budget and voila! What used to be reserved for Miracle on 34th Street every 30 years or so gets applied to everything. But now it’s no longer called “an updated classic,” it’s simply released as if it’s never been released before.

Halloween gets redone and re-released, then Halloween 2. I believe they took that franchise to seven films—ending with “Halloween H20—Twenty Years Later.” Next? Halloween 3D. It’s in the works—just like The Final Destination—the latest incarnation of that series that sits atop the weekend box-office. Toy Story 2 comes out in 3D too. I’m waiting on Jaws 3D… Oh, wait… they did that one. I guess we see where this is going. Or maybe we don’t.

How many times will people pay money to see the same film over and over again? That’s the question studios want to answer. So far it seems the answer is endless numbers of times for the right film franchise. What’s great for studios now is that it longer takes the passage of years to re-release films. It seems they can re-release them within a year or two and still draw a crowd. It is, after all, what Hollywood does—sell us what we want—or at least what we’re willing to pay for.

T.R. Locke

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Michael Jackson and the Dark Side of Hollywood

Posted on 02 July 2009 by TRLocke

 

 

Dark Side of HollywoodNow that the doctor responsible for giving Michael Jackson his fatal overdose is on trial in Los Angeles, I thought it might be a good time to revisit one of the first post on this blog about the Dark Side of Hollywood…

It was reported last night on NBC news that a source close to Michael Jackson said the superstar was so distraught about being forced to do fifty concert dates in London, instead of the ten he wanted to do, that he may have accidentally killed himself through an overdose while trying to make himself too sick to carry out the contract.

The mere accusation of such a disturbing possibility shines a light on the reality of the dark side of Hollywood. When people talk about Hollywood, they are generally talking about the entire world of entertainment. Entertainment to the average person is fun-movies, music, dancing, television, sports, live theater, magic. It’s all the great stuff we pay to see or do because our participation takes us away from our day-to-day.

But for those who are the creators and producers of entertainment, a better term might be “Show Business.” There is the show. And there is also the business.

Michael Jackson loved the show. The same source on NBC reported he could talk about old movies, dance moves and music for hours, but when it came to negotiating contracts and the legal technicalities, MJ took a much dimmer view. Most artists do likewise.

That’s why Hollywood is full of people who make the business side of show business happen-agents, lawyers, producers, promoters, marketers, advertisers, accountants, banks, corporations, distributors, publicists, secretaries, assistants, drivers, construction workers, electricians…

For an artist, Michael Jackson was a very shrewd and intelligent negotiator. He was one of the first artists to maintain ownership of his own masters and publishing rights to his music (something Paul McCartney actually advised him to do). MJ took the advice so seriously that he also purchased the rights to half of the Sony music catalog that controls the Beatles music as well.  No doubt this shrewdness grew out of the massive experience of Michael Jackson’s 45-year career and having been on the short end of negotiations early on.

But just because Michael was good at negotiating doesn’t mean he enjoyed it. Most artists don’t. The vision artists have of coming to Hollywood might include getting rich, but it rarely includes the minutiae and details required to actually make getting rich happen. Artists usually just want to be discovered-to have the chance to make their living doing something they love. They’ve seen the money come for others and they hope it will come for them, too, but someone else usually handles that. And that someone else gets rich too. Very rich. And usually that someone else is much more powerful than the artist-no matter who that artist is.

When the artist (the show) and the people running the business of that artist are in sync, Hollywood is at its best. Great art can be produced and the world can get to enjoy it. The artist grows wealthy and famous and the money flows. But when the artist and the people running the business of that artist get out of sync, lawsuits, threats, drug addiction, depression, sickness, exhaustion, confusion, disappearances, bad artistic products and even death occur.

This is the dark side of Hollywood. It’s what awaits every artist who comes here. Whether the artist falls victim to this dark side or not, he will certainly face it. Eventually, the artist, whose art most freely flows from his own willing creativity will find himself being forced to do something he doesn’t want to do because it interferes with the business side of his show.

Business people don’t really understand what it takes to create art. They’ve studied a system of rules, formulas, legalities, educated guesses and leveraged hunches to determine what they believe (or sometimes know) will create money. So as an artist, if your lyrics, your story, your jokes, your self-expression, your movie ending, your energy level, your friends, your family, your desire to try something new, your vision, your look, your new wardrobe, etc. doesn’t jib with their scheduling, market testing, product lineup, distribution policy, Asian market strategy, image consultation or calendar, etc., you’ll find yourself confronted with the dark side. And in the worst cases, that dark side cannot only kill your art, but it can kill you.

The dark side of Hollywood reminds me a bit of that that old fable of the goose that laid the golden eggs. The man takes and kills the goose in order to more quickly get at all the golden eggs inside. In the fable, there are no eggs inside the dead goose. The man learns his lesson about greed and patience and caring for precious possessions. The goose must keep living, be healthy, and take his good time to produce golden eggs one at a time. But in Hollywood they can kill the goose that lays the golden eggs and no longer get the new eggs, but instead sell Golden Goose t-shirts, make Golden Goose movies, sell GG collectibles, copies of other eggs, commemorative special edition DVDs of the Goose’s Best Golden Egg Lays, televise gala events of famous people talking about their Golden Goose experiences and sell advertising spots, play old Golden Goose movies and, of course, dress up a duck in goose feathers, paint some eggs gold and shove them up the duck’s ass-the people won’t know the difference when they pop out.  Now, instead of one Golden Goose, there are twenty-all aimed at different markets, all saying and doing exactly what the surveys and market research says they should.

The dark side of Hollywood is that any artist, any art is first and foremost a product to sell. It’s one thing when the product being sold is a machine, a coffee cup, a wallet or a car. Such things can be marketed at will or disposed of without much consideration if it doesn’t sell well. It might seem another thing altogether when what’s being sold is a human being-his thoughts, ideas, dreams, visions…his music. But in Hollywood there is no difference.

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No One says “No”

Posted on 26 June 2009 by TRLocke

As the circumstances surrounding Michael Jackson’s death begin to pour in, we get a view of one of the realities of Hollywood that I learned from one of the interviews in my book. That reality? That when it comes to celebrities, no one speaks truth to them. No one tells them “no, don’t do that.” Or, “you can’t do that.” No one.

Real friends give you boundaries. When you don’t have boundaries, it creeps into your choices in movies and life. If nobody around you tells you the truth, you end up doing all kinds of stupid shit.“  –Writer/Comedian, interviewed in I Followed My Bliss to Bankruptcy–What I Wish I Knew Before I Moved to Hollywood.

Michael Jackson is the personification of the Hollywood dichotomy. So many people want the fame and fortune, yet often,  being known by everyone results in being known by no one. No friends to tell you “no.”

Michael Jackson was a father who, by all accounts, loved his children dearly. But it was revealed this morning that one of Jackson’s professional acquaintances was responsible for giving the news of his death to his children. Not a family member, a professional acquaintance. Wow. Welcome to fame and fortune.

We’re also learning that Michael had a private doctor who may have injected him with something or prescribed medications that may have harmed his health as well.  Perhaps a private doctor was necessary for Michael as it certainly seems that he couldn’t very well go to the office for a visit. And certainly it can’t be in that doctor’s interest to harm his only, or at least most famous patient and utterly ruin his own reputation for the rest of his life, but the details are yet to surface. Who knows what ways the fame of a patient effects a doctors judgment? Perhaps doctors are just as vulnerable as others to the charisma and proximity of fame.

Meanwhile, it is being reported that Michael Jackson may be as much five hundred million dollars in debt. That’s as much as Larry David and Jerry Seinfeld got for the syndication rights to Seinfeld. Even Oprah would take a couple years salary to pay that off. But for the rest of  us half a billion dollars won’t be seen in a lifetime of hard labor. Yet Michael Jackson, as half owner of the Sony Music Catalog, got paid every time a Beatles song played on the radio anywhere in the world.

How’s it possible that a man of those means could be in that much debt? Well, it was reported this morning that Sony was concerned about Michael’s financial condition and worried he might sell his portion of the catalog to someone with competing interest, so Sony did what it could to ensure that Michael got as many loans as he needed.

Loans? Interesting. Loans brought down the banks, the American economy and nearly the world’s. It is sad that the King of Pop was living in a rented mansion and nearly buried beneath a mountain of debt, but this is Hollywood. And in Hollywood, nothing is as it seems.

People love me for my music, my talent…but they don’t really love me.” –Michael Jackson

T.R. Locke

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