Archive | Making it in Hollywood

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How to Get an Agent Part 2

Posted on 20 January 2010 by TRLocke

Jeremy Piven plays talent Agent Ari Gold in HBO's Entourage

Jeremy Piven plays talent Agent Ari Gold in HBO's Entourage

In part one of this article we discussed the agent’s job as a salesman of talent and what agents need from artists in order to sell them. We discussed the Hollywood marketplace and the delicate balance of presenting yourself to an agent as both “new and original” and “like another successful artist.” And we discussed how writers can get literary agents. In this article, we will take a look at how actors, models, directors, singers and musicians can find an agent to represent them to Hollywood or New York.

The methods of finding literary agents mentioned in part one work for actors, models, directors, and singers also, but the major difference is that these artists need to produce a reel (DVD-5 minutes or less) or a demo CD of their work. A reel consists of edited clips from movies, TV shows or commercials they have filmed or appeared in; photos, performances, or songs they have written. In addition, actors also require a headshot and/or resume. Reels are the calling cards of most performance and film artists. The reel should come after you have done some good work that you believe showcases your talent well.

Once you have one, a great thing to do with your reel is to post it online. YouTube and the related online film/video sites are excellent routes to exposure. Set up your own online presence, such as a blog or website, both inside social network sites and independently and showcase your reel there also. Make sure to include a link to this site on your headshot and business cards. Some musical artist and acting/writing teams (especially comedic sketch teams) create their entire act online, gain an audience and sell their product independently. Such artists are usually in a much better position to approach agents, if agents have not already approached them, because they have demonstrated a market for their art.

Perhaps the most unappreciated bit of advice from agents is that actors and models must know their type. One great way to figure this out, if you have not already, is to watch shows to see characters you feel you relate to or could play. Ask friends and family what type of characters they see you playing and what age range they believe you could pull off. When you know your type, get your headshots made to reflect that type. When you are unified in this way, agents will know how to best market you. Furthermore, they will know that you know who you are, which suggests that others will see you clearly, too. All these unities give an agent confidence to represent you.

What does it mean to be unified in your type? An example would be the actor who knows he has performed best in dramatic roles. He may be a funny guy by nature. He may have made people laugh. But most of the praise he has received has come from dramatic roles. Furthermore, he feels more comfortable acting dramatically. The headshot and reels this actor should get should highlight those dramatic elements. His headshot should look serious and dramatic-not charming, funny, silly or cute. The clips he chooses to include in his reel should also reflect that dramatic side. By doing this, he shows the agent a clear picture of an actor who knows who he is. The agent will have no questions about where that actor fits in and when a dramatic role comes for that actor’s type, the agent will think of him.

What that actor does not want is the agent to be confused about whether the actor will work in a particular role. If one clip on the reel is funny or silly and the other dramatic, the agent will not fit the actor in either category at all. As discussed in part one of this article, think “spork.” You do not want the agent seeing you as a spork or a foon. How often do you prefer to use a spork? An artist, in order for an agent to see how to sell him, must be either a fork or a spoon. An artist who presents himself as a multi-purpose entity will only get called when a multi-purpose role is available and may even be overlooked then.

(One side note for actors-January through the end of February is pilot season in TV. Most theatrical agents are extremely busy at this time and it is not the best time for an actor to submit to them, but it is a great time to get ready to submit.)

Knowing your style, voice and genre holds true for musicians and directors, too. If you can play Country as well as Soul, pick one. Do not send your CD to an agent with both genres on it unless you do not want to hear back from her. If you decide on country, dress country in your photos, etc. It’s not hard if you think of marketing yourself to a particular audience. You can not appeal to everyone, so don’t try.

Directors have to know what stories they can tell. You must chose a genre and stick with it. Your reels must focus on the type of films you make best whether comedy, drama, action, horror; whatever you do best showcase only that one style in your reel. Make sure you clearly convey your ability to tell stories on film. And of course, if you’re a comedy director, your reel better be funny.

The best method for models to find an agent is to post your photo set online at one of the legitimate model search agencies. A little research will quickly reveal which ones are legit-the ones with proven success rates. These sites are viewed by legitimate modeling agents and usually charge a set fee to post your photos (less than $150). You only need to register with one, as the same agents look over each site. With a good set of photos (see the sites for examples) you may find your phone ringing soon.

As with literary agents, make sure to utilize the protection offered by the various guilds. Each guild (except fashion modeling, which has no guild at the present) will have a list of agents that are signed to those guilds. You can insure that the agent you submit your material to is a real agent and not someone looking to take advantage of you by submitting only to signatory agents of the various guilds: Screen Actor’s Guild (SAG), American Federation of Television and Radio Artists (AFTRA), Director’s Guild of America (DGA), Writer’s Guild of America (WGA), etc. There is a thriving business of fake agents and producers who make money taking advantage of unsuspecting aspirants. The best way to avoid these cons is to use only agents approved by the various artists’ guilds. You may also want to avoid larger agencies right off the bat. New artists can get lost in larger agencies.

Referrals can come from anywhere and are the best method of making sure your reel, headshot and resume are seen. The more work you do, the more people you will meet and the more chances you will have for getting a referral. Make sure to post your reels online and pursue as many legitimate chances to showcase your art as you can. Networking helps, but it usually requires a pretty close relationship to gain an agent referral through networking. Most people in Hollywood are barely holding on to their own agents, so you may find them reluctant to refer you unless they are not only very impressed with you, but very secure in their own career.

A good option for referrals is any casting director, producer or other person who has been impressed with your work. Mentioning to such a person that you are looking for a good agent and asking whom they would recommend could get you the name of an agent they trust. That agent is then more likely to consider you if you mention that producer’s or casting director’s high opinion of the agent. This is not considered a referral but a suggestion, yet it is legitimate, easy to get, and will likely result in the agent considering you.

Finally, entering competitions, film festivals, posting your reel and your work online and regularly submitting to agents is the day-to-day work of advancing your artistic career. Always do your art. Whatever you do, do not wait for an agent. Produce your own play, CD or short film. Many people have found their way into the business by doing so. If you do your art well and consistently, agents have a way of finding you. And remember, getting an agent is not the end of the road. Even after you land an agent, you must always work at marketing yourself, meeting new people and doing at your craft. Waiting around for your new agent to call usually results in you having a shorter career than you planned.

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How to Get an Agent Pt. 1

Posted on 14 January 2010 by TRLocke

entourage-w82The usual route to finding a talent agent involves sending out headshots or reels (if you are an actor or model) or query letters and screenplays (if you are a writer) or query letters and reels (if you are a director or producer) or CDs (if you are a musician).

The key to being represented as an artist is for an agent to be convinced that he or she can sell you. In my book, “I Followed My Bliss to Bankruptcy, What I Wish I Knew Before I Moved to Hollywood,” I discuss how most agency rejection comes, not because of a lack of talent, but because an agent cannot clearly see how to sell the artist. This is the central hurdle artists need to overcome.

What does it mean for an agent to believe he can sell you? It means that he clearly sees where you fit in the business. He must either know someone looking buy what you are selling or he must believe that he can convince someone to buy you because you represent a type that is in demand.

What many people do not understand about Hollywood is that it is not just about talent. You may be a very talented actor, writer, director, or even a strikingly beautiful model, but that does not mean an agent will believe he can sell you. What is important to understand is that the agent’s job is a marketing job. They would do well to change their names from talent agents to marketing agents. The best way to understand what an agent looks for and how they do their job is to look at how other products are sold in other industries.

Many artists pride themselves on being different, new, or innovative. They have written a screenplay like no other. They have a style like no one you have ever seen before. From a marketing perspective such newness can spell disaster. How hard is it to get someone to buy something they have ever heard of before? And how expensive is it to get people to know and understand something brand new? Will it work? Does it last? Who can fix it? Will it be around in the future? Does it do what it claims? Is it worth my money? Why buy that when I can buy the one I have used for years? If it is so great, how come no one ever thought of it before?

One example I recently came across was in Bed Bath and Beyond. I was standing in line with my daughter and saw there was an item on display that claimed to replace dryer sheets. From all appearances, it was a small pink rubber ball with little dull spikes on it. It claimed to last for years and to save hundreds of dollars in fabric softener. They were selling a set of two for $9.95.

When we see something like that we can have different opinions. Some of us will buy it based on the novelty of it-we like new things and want to try them out. If they work, great; we will tell our friends. If they do not, cool; we may or may not tell our friends. But the vast majority of people will only come to buy or use a new item after it has been proven-after a few demonstration ads on TV or a segment on the Today Show where some expert claims the dryer ball to be the greatest thing since hamburgers. Over time, more may come on board if the new thing proves to be better than what they are using. That is why when dryer sheets first came out, they mailed them free to millions of people to try in their own homes. Through actual experience, they won people over.

New and different to an agent is very much like the dryer ball. Will it sell? How long? What is the market? How do I sell it and where? What are the risks to my reputation for recommending it if it is not a hit?

If, however, an item is similar to known successful brands, there is more faith the item will sell. That is why there are tons of MP3 players on the market. The Ipod may have been the first and may still be the best selling, but the fact that people know there is a market for Ipods or vampire book or coffee chains, means the chances of developing more and more to reach different segments is possible. Make your MP3 player hold more, costs less, play more formats, etc, and you can steal off a bit of business from Apple.

But, on the other hand, if your MP3 player costs the same, holds the same, and does the same as Ipod, why would anyone bring yours to market? The only reason would be if there is such a demand that Ipod can not keep up. Such is the case with the Twilight Saga. People can read books faster than Stephanie Meyer can write them. So to fill the gap between her releases, there has sprung up a slew of teen angst vampire love books all over Barnes and Noble. Some of these “sagas” have four, five or six books in the series already. They sit on the shelves next to Twilight, New Moon, Eclipse and Breaking Dawn, awaiting the wave of dedicated vampire love story reading girls and ladies to crave again. They are designed similarly to the Twilight books, but promise a bit more sex, more abs or more grit. They take place in college instead of high school, or in the office, or a hospital. You get the point. They are “like Twilight, but different enough to stave off lawsuits.” Likewise, an actor who fits the same type as Taylor Lautner, Keira Knightley, or Natalie Portman could more easily get booked based on the number of films made for actors of that type and the fact that Taylor, Keira and Natalie can not possibly do all those roles themselves.

An agent looks for a client in the same way that any marketer looks at a product it wants to sell. That is why fourteen agents passed on Twilight before one finally accepted it. Twilight was the first rule breaker to get though. Afterwards, every agent went looking for something like Twilight-that is, until the market flooded. Once it floods, being able to sell “another teenage vampire love story” becomes difficult and all the agents go on to the next thing.

So, how do you apply this information to help you get an agent? Let us tackle this by craft. Each discipline has its own angles that lead to agents.

If you are a writer, write the best screenplay you can in the genre you enjoy writing the most. Then write another in the same genre. Many writers make the mistake of thinking the way to impress Hollywood is to show their versatility. In reality, it is a surefire way to confuse an agent and even lose representation if you already have it. Agents and studios need to know who you are and what you do. You either do comedy, drama or action, romance, adventure, etc. You do not do one for one script and another for the next. Being a one trick pony keeps the agent from being confused when he is talking about you. Agents can sell forks and they can sell spoons, but they can not sell sporks or foons because no one buys them. No one buys them because films cost too much money to experiment with. So choose your genre carefully because, if you make it as a writer, you will be writing that genre for a while.

Next, get your screenplay out to agents, producers, and contests. Your agent and producer list can come from the Writer’s Guild of America West (WGAW), which can be found on their website. The WGA lists shows agents and producers who are open to receiving unsolicited screenplays. You can send copies to them and follow up with emails and phone calls. Placing or winning a well respected writing contest will also open doors for you to connect with agents, lawyers, producers and other executives. Such connections can lead to referrals and it is always easier to get an agent via a referral.

Referrals are the best way to get an agent and referrals can come from anywhere. A friend of a relative could get someone to read your screenplay. If you studied writing formally and impressed your professors, most likely early referrals will come from them. A producer who liked your work, but did not feel it right for their company might be willing to refer you to an agent. Or you could hire a lawyer to represent you and he could recommend an agent. All of these are legitimate ways to be referred to an agent.

In the meantime, it can help to start a blog and put your writing out into the world. Get people interested in your stories and perhaps even write for a web series. Doing so can grab the attention of agents who browse the web looking for talent regularly. With the advent of the web and blogging, you can create and instantly publish your stories to a world-wide audience and demonstrate your marketability if you are having trouble convincing agents to rep you. And like the free dryer sheets in the mail, giving away some of what you have can show the quality and style you bring to the table as well develop your fan base.

Although many of these methods apply to actors, models, musicians, and directors as well, we will take a look at those artists in the next article as they have other unique needs to address.

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How to Make “Extra” Money

Posted on 23 December 2009 by TRLocke

ExtrasThe thought of being in the movies might be too unrealistic a dream for many people, but it’s actually easier than you may think.

If you live in any city with a significant amount of filmed production, chances are there is a casting office dedicated to casting Extras for movies, TV and commercials.

Extras, also known as background talent, perform as part of the setting of any production. In any movie, TV show or commercial set in a public place, there are people in the backgrounds of those scenes that are being paid to be there. If they are doing their jobs well, you may not even realize they are present, but the person who passes in front of camera in such a way that you can barely make out the color of their coat is an extra. That person was told to walk in front of that camera at that time and that person was paid to do it.

The great thing about being an extra is that the main requirement is that you look like you belong in the scene—you don’t have to act, sing, dance or speak any lines. If your scene takes place in a park, all this is required is that you look like someone who might be in a park. If your scene takes place in an office building, any look common to such offices is fine. “Look” generally means clothing. That means to book parts you will need to have a variety of different wardrobes. If the movie is set in the 70s, clothing from that period is necessary, etc. The more clothing styles you have, the more jobs you will qualify to do.

Most extra’s faces never appear on camera. If your face appears on camera, you are considered a “featured extra” and will earn more money—as well as a Screen Actor’s Guild voucher for your work that day. Receiving three vouchers (or being asked to speak even a single line of dialog) grants you the right to join the Screen Actor’s Guild under Taft-Hartley. Membership in the guild doubles your pay as an extra. There are, however, more jobs for non-union extras than union extras. So being in the union, although it has perks such as health insurance and higher pay, doesn’t necessarily mean you’ll work more.

In general, you bring your own clothes. You stand where they tell you to stand (called your “mark”).  You do what they tell you to do (called your “blocking”). And you keep quiet. In a few days you’ll receive a check that represents at least $8/hour. The minimum salary you can be paid for up to an eight hour day is $64. That means, even if you only work three hours, you still get $64. The base salary for extras who are members of SAG (Screen Actor’s Guild) is currently $134 for up to eight hours of work. And the base salary for AFTRA (Association of Film, Television and Radio Artists) extras is currently $99 to $134 for up to eight hours of work and varies depending on the show. In addition to your day salary, you will also be paid overtime should you work more than eight hours. An average workday for an extra is twelve hours.

If you’re over 18, but you have the ability to look 18 or younger, you can make a lot of serious money as an extra. Many movies, TV shows and commercials revolve around high school aged kids. The problem with working with people under 18 is that their parents must also be on set and special permissions must be signed. So teenagers in film are usually portrayed by adult actors. The same goes for extras. Extras who are able to portray 18 years or younger can earn over $50,000 a year.

When the camera is not on, you may enjoy the same free craft services (prepared meals and refreshments) as other known actors on the set. Besides enjoying the craft services, you may get a chance to mingle with the director, get to know the producer or other actors and maybe even get invited to a party at one of the star’s homes. But make sure you don’t initiate any of these conversations with the stars. Speak if you’re spoken to, but otherwise, keep quiet. Nothing makes an A.D. (Assistant Director—the person in charge of extras on the set) more nervous than having one of his employees offend the star. Violating the pecking order can and will get you fired. So don’t take pictures. Don’t swoon over stars. And stay out of the way.

So how do you become an extra you ask? It is actually quite easy. There are about thirty-five extra casting offices in Los Angeles. There are at least ten in New York and a few in other states. They can easily be found with a Google search. On top of the physical casting offices, there are dozens of online casting offices for people who live further away.

In most cases, you either sign up in person or submit your photo and fill out an extensive questionnaire to explain what special abilities you have and how you prefer to work. The agencies generally require a fee of between $10-25 to register. Anything more than this, such as being told to have headshots done with a particular photographer or being told to give any other money, is suspect. The questionnaire is to help identify any special talents or abilities you have. For instance, if a film requires extras to be in a swimming pool, the casting office may choose only those who indicate ability to swim and who are willing to appear shirtless or in a bikini. Special talents like juggling, doing handstands, gymnastics or dance moves might be required for extras appearing in films featuring such scenes.

The casting agency wants to know if you can drive a motorcycle, drive a car, do stunts, appear nude or partially nude, speak a foreign language, operate a crane, throw knives, or any other skill a filmmaker or screenplay may possibly call on. But it isn’t necessary that you have any of these abilities. In fact, being an extra requires only three major skills—the ability to show up on time, the ability to endure long waits and the ability to do what you’re told.

The job of the casting agency is to announce jobs that are available for actors. Generally your job is to call the agency’s line in the evening and listen through a host of positions or call the agency to let them know you’re available to work. The agency will let you know if they have work for you and, if so, your “call time” (the time you are due on the set). They will also let you know what type of clothes to bring and who to see once you arrive.

Once on the set, you will check in with the A.D. and he/she will explain what they want you to do, where to wait, and any other directions you will need.

Contrary to what you might expect from being around movie or TV stars, working on a production set has been described as the most unglamorous job there is. Long periods of downtime are best spent with a book or in quiet conversation with other waiting extras and actors. And most times, if a big star is on the set he or she is surrounded by their own people all the time so it’s not quite hobnobbing. But if you possess the ability to be on time, endure long periods of waiting, and do what you’re told, you may find work as an extra any time you need a little extra money.

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I Wish I’d Written Twilight!

Posted on 19 November 2009 by TRLocke

new-moon-posterWell, the first show is at Midnight here in L.A. I imagine it’s opening around the country at midnight as well. That would mean that, for anyone on east coast time, it will likely open just as I’m finishing this post. Twilight has become a phenomenon.  My daughter is on “Team Jacob”—the werewolf.

No we’re not going to the opening tonight, but she did insist I drive by the theater to see her comrades camped outside. They’ve been there all day (some probably all night). They must be the first in the seats to see it. She wanted to be with them—wearing her New Moon shirt, gushing over a guy who, only a few years ago, she didn’t even notice when he was in movies. Amazing to watch as new stars are born.

I want to write something that big so bad. I want to have teens and their parents and grown people who should know better camped outside the theater talking about which is their favorite character. As one now successful actor I interviewed in What I Wish I Knew Before I Moved to Hollywood said, “I remember, years ago, I was in Gelson’s Market with only a couple bucks in my pocket when in walked this big movie star. I said to myself, ‘That’ll be me one day.’”

There’s something much deeper about this movie phenomenon we are experiencing.  Stephanie Meyer took the traditional characters of vampires and werewolves and turned them into the Capulets and the Montagues. She then took a pale, blood-sucking, night crawling, serial killer and turned him into a diamond-skinned, superhero with a powerful love Jones for the only girl in high school whose mind he can’t read.

High school? What’s Count Dracula doing in high school? Seriously, this guy is a couple hundred years old. So what if he’s young looking? What kind of perv is that? I mean, when I was 17 I thought I was too mature to date 16 year-olds. This is a guy whose obviously never heard the words to Steely Dan’s Hey Nineteen—“We got nothing in common. No we can’t talk at all.” And that guy was only 15 years older than the young girl he was considering.

But alas… love.

But since when do werewolves actually turn into giant Wolfwolves?  What is this? Do silver bullets even work anymore? Vampires have superhero powers? They can come out in the sun? They don’t drink human blood? They don’t turn into creepy bats? They can’t be killed with crosses, holy water and garlic? They don’t have fangs? What the hell? Are they trying to put Blade out of business?

I think I understand why my daughter is on Team Jacob. I think Jacob represents, for girls, the best of both worlds. On one hand, you’ve got this cute boyfriend with a great body that everyone thinks is hot. On the other, you’ve got this big shaggy dog to protect you. Girls and their fantasies.

The point of this blog is for writers and film makers. The Twilight Saga represents the best of all worlds for the Hollywood movie machine and at the same time manages to be fresh, new and young.  Vampires are among the most produced characters in Hollywood. From the dawn of moving pictures, vampires have creeped across the walls of theaters. From Nosferatu to Dracula to Blade, the basic makeup and character of vampires has remained unchanged.

What Meyer’s did so brilliantly—and if she is to be believed from her interview on Oprah, so accidentally and luckily—is figure out how to combine genres in a commercially viable way. Romance/Horror/Fantasy/Adventure.

BUT…  Good thing she wrote it as a book. If she’d pitched it as a movie or screenplay before it was a successful book, no one in Hollywood would have touched it. How do I know? Because Nosferatu came out in 1921 and no one touched it since—not successfully anyway. I should say not seriously. There may have been comedic takes on vampires or werewolves that did pretty good, but they didn’t change the nature of those archetypes.  This is a prime example of a movie that only got made because of the book.

Hollywood will happily film a successful book, video game, TV show, stage play, fairy tale or an endless number of sequels, prequels and remakes; but when it comes to putting millions of dollars into original stories movie studios, more often than not, pass.

What’s that say to you about your new, original story that no one’s ever seen before? If no one’s ever seen it before, don’t expect Hollywood to make it.

But sell it as a book first or turn it into a successful stage play, and if you’re sales figures back it up, Hollywood will come to you.

Please tell me what you think. Do you agree? Disagree? Did I miss something? I’d love to hear from you in the comments below. Thanks for reading.

Good Luck,

T.R. Locke

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What to Expect at Film Festivals

Posted on 11 November 2009 by TRLocke

Sundance Film FestivalA short time ago, the following message was sent to me via Twitter:

“@TRLocke– Morning! I need your feedback. What are your expectations and/or objectives when attending a film festival?”

With one of the world’s top four film festival, Sundance, right around the corner (January 21-31st), I thought the answer to that question would be helpful to the readers of this blog as well.

I have to admit that my initial answer to this question was less than favorable. I’ve attended about 20 film festivals in my life—only four of them intentionally.

The first film festival I attended was as a student reporter for my high school newspaper. It was a foreign film festival in Cleveland Heights at the Cedar-Lee Arts Theater. There I saw an amazing film shot in Port-Au-Prince Haiti with English subtitles. My memory of it tells me it was similar to a French version of Slumdog Millionaire without the game show device. Despite my flattering review, I doubt seriously anyone from my high school went to see it.

The other three film festivals I attended because I had a screenplay in contention (Chicago) or because a friend had a film in contention (Hollywood), or because I’d scored free tickets to the L.A. premier of an a movie that won the prize at another bigger film festival (Los Angeles—to see Hustle and Flow with Craig Brewer, John Singleton and Stephanie Allain ).

The rest were by happenstance–usually simply the result of living or working in some artsy district like River North and Wicker Park in Chicago or The Heights in Cleveland, or Burbank (and nearby NoHo—North Hollywood) now. The scenario often plays out like this—I’m walking down the street with family or friends, only vaguely aware a film festival is running, when some young filmmaker pops out of a near-empty theater and desperately begs us to come in and watch his movie for free. We look at each other, check our watches, ask what the film’s about and how long it is and then… sometimes we go. Sometimes we don’t. Suffice it to say, not all film festivals are created equal.

Although film festivals are primarily the domain of directors and producers, there are a few objectives that can be gained by anyone looking to attend. What you can gain is related to whether you’re a film director, producer, writer or actor, etc. Either way, having a plan and reasonable expectations definitely helps.

What follows is a list of what you can expect. The information is gleaned from my own experience as well as a number of other artists and books I’ve read over the years. I’m presenting this information in no particular order.

Contacts.  Regardless of what role you play in the movie business, film festivals are a place to meet people who share your interests and professional goals. These people often show up later at different places along your career path. Networking and meeting different people may help down the line. There’s no real guarantee it will help, but I’ve never seen it hurt.  You may have the opportunity to meet and befriend someone just before their film or yours blows up. Such a person could prove invaluable to helping you in your career. It would be rare—namely because people blowing up as the result of film festivals is rare, but it could happen. Actors and writers particularly stand to gain by meeting directors and producers who may be looking to hire you. The same can be said of cameramen, cinematographers, make-up artists, etc..

Parties. If you’ve been cooped up in an editing room cutting your film for the last six months, a party could do you a lot of good. When liquor’s involved anything can happen.

Education.  There are usually a lot of great panel discussions during film festivals. You can learn new ways to finance your film, new routes to submitting your screenplays to production companies, new ways filmmakers are making money through distributing their films in various markets around the world, cheaper methods of production, new insights into the latest technologies, how the business is changing, or you may even find me there talking about some topic from my book like what to expect in trying to get your film into Hollywood, etc.. Writers can learn about trends affecting the types of screenplays that are being purchased and new avenues for writing in emerging media.  According to a friend on Facebook, Nickelodeon and other studios often present discussion panels at film festivals in hopes of finding new talent for their writing programs or even to staff their shows.

See a Few Good Movies. Though you will likely see some films that make you wonder how in the world someone would put their time and energy into making it, you will probably see a few good films as well. If you’re really lucky, you might get to see the premier of a breakout film and maybe even meet the creators before they become famous and you have to go through their assistants.

Meet an Occasional Celebrity.  Most likely the ones you may meet would be of the B, C, and D-List variety. You likely don’t know their names, but you recognize them, right?  A-Listers are usually kept in a separate room/section/party—popping out to promote their pet pro-bono project (the film that will likely go on to win the top festival award) just before it premiers. But here’s a good chance to get some pics and impress some friends back home.

For those who actually get accepted into a film festival, here are some additional ways you can benefit:

Distribution. This is the grand prize of any filmmaker attending a film festival. “The winner gets a distribution deal.” That’s why most filmmakers enter. But because it’s only a prize for the winners, it’s not really something most should necessarily expect. In fact, even winners are finding the distribution channels for independent films are bottlenecking, according to the festival director at Sundance.

Get Your Movie Seen. Exhibition is another major goal for those entering film festivals. If your film is selected to be shown at a festival, you have the opportunity to be seen by industry professionals and audiences, which could end up opening doors for you. The key here, though, is that you must know that the festival itself is not going to hype and promote your movie for you. Just because your movie is showing in a festival does not mean people will see it. You have to promote it like mad. You went through all the work to make a movie and get it accepted to a festival. Don’t drop the ball now. Finish the work of packing out the house.

Prizes. You may not win the distribution deal, but if you get any kind of recognition to your film, you could use that recognition to help drive promotion later. Any type of prize at any festival looks good on the one-sheet—even if your prize was nothing more than a new Blue-Ray player.

Publicity. Local news media is sure to cover most film festivals in some form or fashion. If your film was selected for a film fest, use that opportunity to score an interview in local press or TV that might help lead to more exposure for yourself or you film.

These are all fairly reasonable goals you can have when attending or having your film in a festival. On top of these direct benefits, sometimes being in an atmosphere with other creative people can really get your juices flowing. Maybe you’ll meet someone who will become your producing or writing partner on your next film. Or maybe you’ll make a connection with someone who has equipment or an editing suite you can use on the cheap. If nothing else, perhaps you’ll meet someone who’s going through the same struggles as you and you’ll realize you’re not as alone as you may have thought.

Most importantly though, look not only for the benefit others can be to you, look for the benefit you can be to others.

Good Luck,

T. R. Locke

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Q&A: “Will Hollywood Reject Me for my Political Views?”

Posted on 04 November 2009 by TRLocke

palin-silenceI received a question on my blog from a filmmaker and reader of my book. I’d like to answer his question in this post. For those who don’t know, in my book, I refer to the things I Wish I Knew before I moved to Hollywood as “WIKs”. The question is as follows:

Mr. Locke,

I just had a quick WIK question and I would be grateful if you could take a sec to answer it.  The political climate of Hollywood is far-left to left.  When I move there, will I be blacklisted or in any way discriminated against if I have a believe [sic] in or espouse in a different political ideology than from what currently dominates?

Thanks,
Charles

Excellent question, Charles. My answer is no. Here’s my thinking and belief. This business is really all about the dollars. If your idea has an audience and can make money, it really doesn’t matter what you believe.

Consider this for a minute: Hollywood can be understood to be anything that concerns the media. When you talk about celebrities of any ilk, they are represented by agents here in Hollywood. That means Glen Beck, Rush Limbaugh, Bill Oreilly–they all have Hollywood agents. They are all TV/Radio celebrities and you can’t get much more right wing than they. But not just them, nearly everyone you see anywhere representing any view (including many politicians) have agents in Hollywood. It’s how they get their shows negotiated and their book deals, etc. If money is coming, Hollywood doesn’t care what side of the fence it comes from.

Second, consider this: Hollywood tends to make far more conservative movies than liberal ones. That might sound a bit crazy to you, but think about it. Do you see more movies about war, fighting, and getting rich or about saving the forest, everyone getting along and sharing? Liberal stuff is simply not as dramatic. That’s just a fact. Far more movies are about national pride and willingness to die or kill for country, family, or honor. You could probably pitch an idea called, “Sarah Palin Saves the World” where you have the former Alaska governor flying around in a Huey sniping terrorist and clubbing baby seals. If you can show there’s a big enough audience to make a profit doing so, someone in Hollywood would be willing to make it. Okay, maybe not with clubbing baby seals, but clubbing terrorist, sure–especially if the female lead shows a little skin. For the right price you might even get the genuine article herself—check with her agent.  Remember Hollywood was torturing terror suspects long before Gitmo.

I just saw a report on TV that talked about how militarism is still so much alive in Hollywood. It’s very true. Militarism sells tickets.

Finally, I don’t think Hollywood is really, down inside, as liberal as it’s made out to be. As I said, it’s all about the dollars. Hollywood is notorious for typecasting, stereotyping and pigeonholing anything they can’t immediately see a big market for. They make vampire and sex films, not because they believe in vampires and sex, but because there’s a huge market for it right now. If the market disappears, Hollywood will dump vampire production faster than you can vote down universal healthcare.  Tyler Perry has proven there is a market for African-American films, but judging from production, Hollywood still seems to be hesitant to trust anyone to make one except him.

So to answer your question, no I don’t think you’ll be discriminated against for espousing a different political view—namely because I’m not sure your view is different.  Remember the current governor of California is an actor—and a republican (Schwarzenegger). So was Regan before him.

I will say this though; you will have trouble getting any actual political movie made. Political movies don’t do well in general unless they are a few generations removed. But Hollywood might be happy to put your ideas on radio, TV and books, because in those media, politics sell like hotcakes.

Hope that helps.

TRL

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Directors and Film Producers–Moving to Hollywood Special Vlog

Posted on 29 October 2009 by TRLocke

This is the fifth and last of a series of articles about relocating to Hollywood or New York to follow dreams in the entertainment industry.

Here’s my first (and perhaps only) Vlog. Please leave a comment to let me know what you think and please check out the other blogs on this site. Can you tell I’m nervous? I don’t know how many takes it took, but as you can tell by the annotations I included, I still missed stuff.

Additional thoughts are that a bunch of new Online Film Festivals for directors and producers to get their films into. If you haven’t taken advantage of these, you should consider it.

For years, directors and film producers made their films independently then sent them to festivals across the country hoping to get accepted. If they got accepted, they might get viewed by a couple hundred people at the fest–unless it was a real hit. Today, you can get a couple hundred people to view your movie online without even trying.  With cheaper bandwidth has come better video sites and more people are beginning to view movies on their computers–even Netflix offers movies via download.

There is a foreseeable future, and may already be here,  where independent film makers will be able to enjoy a decent living from their films without ever having to come to Hollywood at all. Imagine digitally uploading your film directly to theaters.

In the meantime, check out what I learned in interviews for my book with directors and producers here in Hollywood is the best way for young filmmakers to break into the business now.

Thanks for stopping by. Please leave your comments and/or questions. And don’t forget to let me know what you think about the video.

Good Luck,

TRL

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When Should Singers/Musicians Move to N.Y. or Hollywood?

Posted on 21 October 2009 by TRLocke

050609_SM_hustleFlow_Ex

This is the forth in a series of articles about relocating to Hollywood or New York to follow dreams in the entertainment industry.

Part III—Singers/Musicians

When should a singer or musician move to Hollywood or N.Y? It’s a good question. And what’s interesting about this one is we’ve finally gotten to a category of entertainment that has a nationwide televised contest that actually tries to answer that very question.

American Idol has come a long way towards helping us understand what the music industry is looking for when they look for singers to turn into stars. Of course talent is necessary, but it’s not the only thing. The vast majority of singers who progress to the final rounds are those who have already had success on the local level. They’ve learned how to perform before an audience, they know who they are—their style, their range, their genre—and by the time they are on the show, they look as comfortable as any star performing on the Grammys.

Musicians and singers have more outlets for their talent than other performance artists. A band or a singer can set up in a bar, a coffee house, a church or even all three any night of the week. And if they’re good, they’ll get paid, too. They can rent a hall and throw a concert any time they like. They can also pull a “Hustle and Flow” and set up a studio in any room lined with egg crates, pillows and blankets to record the next number one hit to sweep the nation. That’s because music has the simplest and cheapest distribution system available today. Any artist anywhere can easily record and fully produce a song on his computer using software that’s either free or cheap and get audibly the same quality many studios turn out.

After musicians create a song, they can then post the file on MySpace, Amazon or any of a dozen or more other sites and watch it sell around the world. They can even film their own viral music video and release the song through YouTube.

So when should a musician or singer move to Hollywood or New York? This one is simplest of all to answer. They shouldn’t. Stay where you are. Do your thing locally and put your stuff out online and independently. Hollywood will notice you when you’re ready and they will come to you.

Why? Well, the fact of the matter is that you have much better chance of being able to get on a stage in your hometown than you do in Los Angeles or New York. Besides that, in your hometown you already have fans. And it’s those fans who will be your most loyal customers even after you become a nationwide sensation. It’s those people you will need to help boost your popularity worldwide—to run your fansites, to brag about you on social networking sites. Hometown fans are so strong because they not only are supporting you, but they are supporting where you come from. They are representing your town to the world. You help put each other on the map.

And that’s another reason you don’t want to move to N.Y. or Hollywood. You aren’t from there. Music tends to have this local loyalty that’s much stronger than other art forms. I mean, there are New York writers, but nothing compares with the kind of slavish loyalties that music fans have.

Consider this: Jay-Z is from New York. He’s loved around the world, but he is worshiped in Brooklyn. He didn’t move to New York, he grew up there. His music is as culturally and lyrically linked to New York as Snoop’s is to L.A., and as T.I’s is to Atlanta.   Similarly Dave Matthews Band blew up in Virgina and released their album independently before sweeping the world. The same story is repeated for country, rock, and rap stars all across America. Blooming where you were planted is the rule in the music industry, not the exception. If you bloom big enough, Hollywood and N.Y. will take notice. At that time, they may call you to move. That’s when you may want to consider it.

One of the artists I interviewed in my book is a multi-platinum hip hop producer that I’ve known for years. His story is that he moved to Hollywood only because one of his friends got a contract with Death Row Records back in the 90s. Death Row found his friend in Atlanta and brought him to L.A. This artist went along. And because he was always hanging out at Death Row helping produce beats for free, he too eventually got offered jobs. So I concede there is one other time when you might want to move to N.Y. or L.A.—when you have a friend who gets a contract with a major label and wants you to come along.

But even when Hollywood takes notice, it doesn’t mean you need to move. Many producers and musicians, like writers, find their hometowns to be greater sources of inspiration for their art. Flying out to meet with other artists or agents in the industry centers will usually suffice. Keeping connected to your roots helps you stay authentic. There is nothing worse for an artist than to lose his authentic self-expression. An artist who does so risks losing the very thing Hollywood seeks to exploit to make him a star.

With all the options for performing, recording and releasing music that exists today, there is no sensible reason for any musician to move to Hollywood unless invited.

Please tell me what you think. Do you agree? Disagree? Have questions? Please share from your experience in the comments below and share this article with others. Also look for my next article on Directors and Producers in the next few days. And please check out my book for all the advice from my producer friend as well as great insights from gold-selling and Grammy nominated singers and songwriters and many other successful celebrities.

Good Luck,

TRL

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I’m an ACTOR… Should I Move to New York or Hollywood?

Posted on 16 October 2009 by TRLocke

hitchhikerThis is the third in a series of articles about relocating to Hollywood or New York to follow dreams in the entertainment business.

Part II–Actors

If you’re an actor and you’re wondering whether it’s time to move to New York (the home of live theater and a decent amount of film production) or Hollywood (the home of most film and television production), you might want to consider a few things.

In a blog I wrote last week, I detailed information I learned from one of Hollywood’s top stars whom I have the honor of knowing and thus interviewing for my book. Consider these business facts:

  • There are 120,000 SAG (Screen Actor’s Guild) actors in Hollywood.
  • At any given time 85% of them are out of work.
  • The average salary of a SAG actor is less than $10,000 a year.
  • Most of them are just trying to earn the required $7,500 a year to keep their health benefits.
  • 18-20% of them fall into star roles and make serious money.
  • Less than 1% are the ones you read about and know, the real stars, the actors who make million dollar and double digit million dollar salaries.

The actor I interviewed falls into that last group—earning $250,000 an episode for his role in a hugely successful show. He’s one of the lucky ones. But it took many years for him to get to that point.

The question that is perhaps most important in making this decision is whether the move will afford you greater opportunities than it will cost you to do it.  Here’s what I mean:  It is obvious that there are many more auditions being held in Los Angeles and New York than in Baltimore, Cleveland, Tampa, Salt Lake City and perhaps the rest of the country combined. But what might not be so obvious is whether that translates into a better shot at becoming the actor you want to be. It would seem it should. But consider this:

  • There are many more actors competing against you for that very reason.
  • Because there are so many actors, there are gatekeepers set up in L.A. and N.Y. to block many newbies.
  • Many of the actors competing against you have far more experience than you may have.
  • If you don’t have an agent (most new actors in Hollywood/N.Y.  don’t), you may not even hear about the auditions for your type.
  • It will cost you far more money to wait for your chance in N.Y. and L.A. than any other place in the country.

Again, I’m not writing this to pour water on your fire. I’m writing this because I believe, as one quote says, “The best way to achieve your dreams is to wake up.” By wake up, I mean recognize the realities of the world you are looking to enter. Too often young actors are lured to Hollywood with dreams of becoming the next Will Smith or Jennifer Aniston. They are lured by the glamour of the less than 1% of actors who enjoy such glamor. Not many have their hearts set on even being one of the 18-20% group—those actors whose faces you may recognize, but whose names you don’t know.

It’s much easier to be a big fish in a small pond. One thing for sure about Hollywood, here you are swimming in the Ocean. Before you move here, make sure you’re ready for the salt water and sharks.

How do you do that? You get big in your town first. You find the theater groups that are active where you live and get involved. If you live in a very small town, you might want to move to a city near you to expose yourself to more opportunities.

Most actors considering a move to New York or Hollywood should have already done these things. If you have succeeded in those smaller ponds, move up to a lake. There are many acting opportunities in larger cities like Las Vegas, Orlando and Chicago. You may want to cut your chops in those large cities first. Doing so will get you used to the process so that, when you do get your shot in L.A. or N.Y., you’ll know better what to do to win the role.

But say you’ve done that as well. Let’s say you’re going to get a roommate (or two) and make the costs of living in one of these cities as cheap as possible. What’s the benefit of moving to N.Y. or L.A? Mmm…?  Maybe sharing my story would illustrate it best.

Here’s the set up: I moved to L.A. with my family after placing as a semifinalist the Chesterfield screenwriting contest, getting an offer to purchase my screenplay, and attaining representation as a screenwriter. At our new apartment in Burbank another couple had moved here in support of their son’s acting career. He’d won a major talent contest in New Mexico, had gotten an agent and booked a few TV shows and movies. The mother had just taken a job as an agent with her son’s talent agency.

Within two months of being here, while chilling in the hot tub by the pool, the mother asked me if I’d ever done any acting. As it so happened, I’d been the star of nearly every high school play we’d done from my sophomore year forward. She said she’d like to rep me, my wife and daughter as actors because she believed we’d book a lot of roles. I thanked her, but said “no.” I was focused on writing.

My wife and daughter, however, said, “Sure! That sounds cool.” Soon they were in movies—The Italian Job, The Hulk, Legally Blonde;  commercials for Time/Life, Rent-a-Center and others, and making decent money while hanging out with the likes of Mark Walhberg, F. Gary Gray and Mekhi Phifer—all without having taken a single acting class or having any experience at all. Once my wife took a few classes, she booked more work. After two years of being asked, I finally said, yes. Before long, I too was booking commercials for Time/Life, Papa Johns and others and going on auditions for movies and TV shows including Stargate Atlantis, CSI,  and ER.

My point is that none of us had any intention of being actors, yet we fell into it in Hollywood. However, none of us are famous, nor have we made a career of acting as the less-than-1-percent actor I mentioned above. He too fell into acting—in college—in a small town. He moved to medium city—got big there in the local theater groups, then moved to N.Y. where he did Broadway and off-Broadway shows. Finally, he moved to L.A. where he struggled for nearly 20 years before he became a less-than-1-percenter. But he succeeded at making a career of it because when he got to L.A., he knew the game thoroughly. He pursued his dreams wide awake and understood it might take many years. He was ready to swim in the ocean.  The question is, are you?

Now tell me what you think. Do you agree? Disagree? Please share from your experience in the comments below and share this article with others. Also look for my next article on Singers and Musicians in the next few days and please check out my book for the complete stories and all the other advice from this actor and many other successful celebrities.

Good Luck

TRL

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I’m a Writer– Should I Move to New York or Hollywood?

Posted on 14 October 2009 by TRLocke

Quintin TThis is the second in a series of articles about relocating to Hollywood or New York to follow dreams in the entertainment business.

Part I—Writers.

If it’s not obvious to you, let me just state this clearly up front—this is not a question a beginning writer should be asking. In my opinion, the only people who should really be asking themselves this question are writers who’ve had some success with their craft. By “success” I mean that you’ve won awards for your screenplays or teleplays, you’ve gotten some type of representation, you’ve been optioned, you’ve produced your own plays or movies and have built an audience or you’ve placed in a film festival or writing competition. At the very least you’ve finished some writing program somewhere, have gotten feedback indicating you’ve got great talent and have written, edited and rewritten multiple screenplays. If none of these have happened, you may want to consider a move to either Hollywood or New York a bit premature—unless you’re moving here to go to school.

This section should be called Screenwriters. I called it Writers because the mass of the publishing business is based in New York. There are book writers who dream of moving to New York in the same way that Screenwriters dream of moving to Hollywood.  But unless your goal is to write for TV News or to be an editor at a publishing house, there isn’t much need for you to relocate to New York. Book writing and journalism isn’t really considered part of the entertainment world even though it most definitely is—evidenced by the lines blurring more and more every day. Nonetheless, book writing can be done from anywhere and emailed to editors and publishers around the world. If you need to take a meeting as a book writer, a teleconference or a day trip will usually suffice.

Screenwriting is a bit different.

Screenwriters’ options for if and when to move depend on whether they want to write for film or TV.

TV writers pretty much need to be local to where they work. TV writing is a collaborative effort. TV is run by writers (producers in TV are also the senior writers). The rigorous schedule of putting out weekly or daily shows requires teamwork. Teamwork requires the team be together. Different teams work different ways. Usually the writing staff meets and brainstorms the direction of the show. If the show has a strict bible (show plan or series arc) then the teams determines how far the show will move this season and may assign individual writers to write specific episodes based on the input/pitches from the whole staff. Writers may then get to work on their show for the most part, but still must participate in the rest of the show writing and development as necessary.

Most TV shows don’t have that strict a bible or are episodic. Shooting schedules demand quick writing and more minds equals more ideas faster. TV writers are salaried employees that generally work 60 hour weeks and more. On top of that, they must be there even after the scripts are written to make changes even during filming.

If a show is episodic, individual ideas for shows can be pitched and planned by the show runner. In the case of episodic shows, there is more of a chance the writer will not have to be in the room every week. The main writing staff must be present, but it is possible for episodic shows to produce a screenplay by a writer who does not live in the city. It is, however, unusual and unlikely.

Finally, if you’re writing a daily show—such as a news show or Tonight Show, etc. It would be impossible to be a regular writer without being in the room. In that case, you could live elsewhere only if you serve as a writer of a special segment.

Film writers have more options. If you chose to be a spec writer (one who writes original screenplays then offers them for sale to production companies), you can do that much the same way as novel writers. You are free to live anywhere you like and send your screenplays in to agents, managers, producers or whatever contacts you might have in the industry. No one cares if you send your script from a cabin in Vermont or from Sunset and Vine.

If, however, you desire to be hired as a screenwriter—the predominate form of film screenwriting employment—you benefit from being in Hollywood because you have to take meetings to get those jobs.  Still, before Hollywood will consider you for employment as a screenwriter on a film, you will need to have an agent. To get an agent you need a spec screenplay. And spec screenplays, as I mentioned above, can be written anywhere. So unless you’ve garnered an agent from the quality of your screenplay, and your agent is ready to get you working in TV, you do not yet need to move to Hollywood. And if you have gotten an agent and he has meetings set up for you at Warner Bros tomorrow, you might still want to fly in for a week, take a bunch of meetings and see how they go before you take the plunge. It is actually easier, in many cases, to schedule meetings if you are known to only be available for a period of time.

Here’s a final thought on this. One thing I Wish I Knew (or WIK, as I call these ideas in the book) is this: WIK #20: It may well be that what inspires you to write is native to your hometown and not to Hollywood. Do you get that?

“I moved to Hollywood from Chicago. In Chicago, the change of season, the rain, the snow, the oppressive heat, the big urban jungle, the roar of the El Train—the essence of Chicago—inspired and informed the writing that landed me an agent in Hollywood. All those inspirations disappeared when I moved to L.A. The perpetual sunshine, beautiful weather, palm trees and flowers did nothing to help me conjure up the harsh images I’d penned before. That’s another thing to keep in mind before you move. If your family gatherings or your crazy neighbor helped your pen those great stories, what happens when you’re not there anymore?”   –From What I Wish I Knew Before I Moved to Hollywood pg. 153

On the other hand, L.A. or New York can spawn new inspiration—at least that’s what the title of my book suggests. And as the photo at the top of this article confirms, there aren’t too many other places where you can watch Inglorious Basterds with Quentin Tarantino.

Good Luck

Next article will take a look at when an actor should move to Hollywood.

TRL

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